Do you want to know the answers for 5 most asked PPC questions? and that will also help you while setting up a PPC Campaign.
Pay Per Click or PPC is one of the best advertising ways in the world and it changed the way we advertise earlier. Google Ads (AdWords) and Bing Ads are the best advertising platforms in the world.
However, Google Ads (Adwords) is more popular than Bing Ads because of the market share of Google and Bing. Currently, more than 1.2 million businesses around the world use the service. Despite the popularity of Pay Per Click Campaigns, many digital marketers still have many questions before getting started…
So, these below answers will help you setting up PPC campaigns for your business or clients as well as to clear job interviews. The strategies shared with you during these 5 most asked PPC Questions answers will help you set up the campaigns for both Bing or Google.
5 most asked PPC questions :
Here are answers to the 5 most asked PPC questions, marketers and examiners always ask:
1. Do landing page load times affect Google Ads (Adwords) Quality Score?
According to Google, landing page experience is measured according to the following things:
- Relevance and usefulness of page content.
- The trustworthiness of page content through transparency.
- Ease of navigation via mobile and desktop.
- Fast website and page loading time.
Suppose when your visitors visit your landing page, its slow and take time to load, viewers will definitely leave at higher rates. Google will notice this and feels that the landing page is poorly constructed, which results in a negative Ad Rank by Google. Turning your landing page into an Accelerated Mobile Page (AMP) can also help to speed up your loading time and give viewers a better experience.
2. BroadMatch Type Strategy: What’s it and how it works?
You can use the match type to show your ad more broadly or more precisely, which can impact your return on investment. Broad match type was introduced by Google in 2010 and is one of three types of match types:
- Broad match
- Phrase match
- Exact match
What it does: Broad match triggers the display of your ad when a user searches either the individual words in your keyword in any order or words related to your keyword.
Why use it: Use broad match only when you want to sell a wide set of products to a large group of customers.
For example, if you’ve targeted the keywords “ Chandigarh + Hotels” a broad match keyword might appear for “best Chandigarh Hotels, Chandigarh Stays, and Chandigarh Rentals”.
Many marketers accuse the service of stealing advertising budgets and driving irrelevant traffic to an ad. I too believe in this but I would like to add one thing here is that, using smart strategies along with Broad Match types can result in good ROI.
Broad Match Type can be good, as I said above, use right strategies like using negative keywords along Broad Match type can help a lot, otherwise, your advertising cost will get too high and you will get unwanted clicks and ad impressions from irrelevant keywords and your click-through rate (CTR) can also suffer.
3. What are the negative keywords in Google AdWords?
First Negative Keywords is a specific word or phrase that helps to prevent your ad from being displayed to customers who are unlikely to click your ad.
Negative keywords prevent you from wasting money on unwanted clicks and ensure that the traffic you’re getting is relevant and targeted.
4. What is Quality Score and how to maintain a good quality score?
First of all, let’s know what is Quality Score. The quality score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords, ads, and landing pages are to customers’ search queries and other input.
The quality score can range from 1 to 10, with 10 being the highest. Here’s what the numbers for Quality Score mean:
- 1-5: Below Average, your ads are less likely to appear on the Search Engine.
- 6: Average
- 7-10: Good
To maintain the good quality score, You have to work on all the three components i.e., Expected CTR, Ad Relevance and Landing Page Experience.
5. Will low-volume keywords hurt my PPC Campaign Quality Score?
Quality Scores are based on the ratio of clicks to impressions rather than the total number of clicks. Because of this, keywords that have low search volume won’t necessarily harm your Quality Score.
To bring low-volume keywords up to speed, ensure that the keyword fits seamlessly into your landing page and ad. Alternately, try incorporating the keyword into different versions of ad text.
When marketers know the answers to these 5 most asked PPC questions, they’re better equipped to save time, money and effort in their PPC advertising.