A website should mean business and anyone who wants a website has sales as their priority. In most cases people visit your website and then click the back button! If same is happening with your site, it means you have a problem with your website, you are not following these must have features for a successful website. You must know the basics of UI/UX because you need to think as if you are the customer and what would keep them hooked to your site! Make sure the website design is supported by various browsers and is mobile responsive, then only you can get good results on google.
A website can only be good only when it can be seen ! I’ve listed these must have features for a successful website.
Mobile Responsiveness: This is a very important must have feature on your website, According to an update by Google, Mobile Responsiveness of a website is a must for getting good positions on google.
Nowadays, we are shifting to Mobiles Phones as compared to Desktops or Laptops. Due to this reason it is very much important to make your site mobile responsive so that your clients can tap you with a click of just a few buttons through their mobiles.
Social Media Icons: Let us be clear, social media icons play a very major role on your website these days. With this we are come with the second must have feature for a successful website.
In order to keep your visitor enagage, link all your social media icons on your website so that your customers can eventually see your social media presence as well through your website.
Attractive Content: You may listened this “Content is King”, with this we came up with the third must have feature of a Successful website. Your business has a USP and your website can help you to convey that through the content.
Make sure your content is bold, expresses what you are and the core idea behind it. What’s the use of website if nobody understands the written part. You need to come up with attractive content which would keep the traffic on your website busy and engaged which would therefore also reduce the bounce rate of your website. Content is a mixture of written text, graphics in terms of images and videos which would keep your audience occupied.
SSL Certificate: As per the recent updations , it is very much important for the websites to put an SSL certificate so as to protect the website from any kind of malware attack or virus. As a brand, we need to always be proactive in terms of whatever we are catering to our clients and our website become the face of it. Therefore, we need to protect the face of our brand from any of the viruses and security.
Image Optimisation: Nothing is more important than good and optimized images which tells the quality of your brand. An attractive and optimized image will not just make your brand communication strong but also would not hamper the speed and performance of your website.
A website needs to have images which tell about the portfolio of your brand but it needs to be placed in such a manner that it should not affect its performance.
These 5 listed above are the Must have Features for a Successful Website to get good ranking, leads and traffic. Let me know in the comments section below.
If you want to get around Google’s algorithm changes, you have to stay ahead by focusing on your users. Do what’s best for them and you won’t have to deal with Google’s ever-changing algorithm.
I don’t pay too much attention to algorithm updates and you shouldn’t either. No doubt, its good to stay updated with these Google algorithm updates, check out this algorithm tracker as it will help you determine what’s changed, what you did wrong, and what you need to fix. But i suggest to stay focused on the content and user, not algorithms…
So, do you pay attention to every algorithm update by Google?