How to start a profitable blog in 2021

How To Start a Profitable Blog in 2022?

Want to know how to start a profitable blog in 2021? Good. You have come to the perfect place. Here I will walk you through the complete process, step-by-step guide to help you start blogging; from choosing a domain name and web hosting, installing WordPress, launching your blog to make it a profitable blog with Monetization!

It’ll assist you in quitting your 9to5 job and working when you want, from your laptop, either from home or while travelling. Blogging is a career which let you earn while you’re sleeping.

That’s just the start of the long list of advantages that blogging has to offer.

It has the potential to supplement your salary or even substitute your full-time career. Maintaining a blog does not take a lot of time or money.

Unlike when I first started, starting a blog was not easier in those days but now it’s simpler than ever. It used to be a hassle to find out how to install and set up WordPress, configure web hosting, and register domain names, among other things.

But here’s the problem:

Starting a blog will also be challenging if you have no idea what you’re doing.

There is a lot to read, including web hosting, WordPress, domain name registration, among other topics.

In reality, most people become exhausted after just a few steps and drop their dream.

It took me about a month to create my first blog when I first started.

However, due to modern technologies, you won’t have to think about any of the technological aspects of blogging. Because you can get your blog loaded, set up, and ready to go for less than $10 (₹700) a month!

I’ve built this simple step-by-step guide to help you launch your blog to save you hundreds of hours of hair-pulling and irritation.

It includes everything from naming your blog to producing content to generating revenue and make it profitable faster.

Because I’m going to teach you everything you need to know about starting a blog from scratch (information I wish I had when I first started).

How to start a blog in 14 easy steps:

  1. PICK YOUR BLOG’S NAME & DOMAIN 
  2. FIND A WEB HOSTING PROVIDER 
  3. CHOOSE BLOGGING SOFTWARE (WORDPRESS) 
  4. SET UP YOUR BLOG (WITH BLUEHOST) 
  5. PICK A THEME & MAKE YOUR BLOG YOUR OWN 
  6. ESSENTIAL PLUGINS YOUR BLOG NEED 
  7. CREATE YOUR BLOG’S MUST-HAVE PAGES 
  8. HOW TO FIND YOUR BLOGGING NICHE 

Bonus: Niche Blog Quickstart Kit

  1. USE FREE STOCK PHOTOS & GRAPHICS
  2. CREATE FREE CUSTOM GRAPHICS WITH CANVA 

 Bonus: Sites For Outsourcing Blogging Tasks 

  1. Develop your Blog’s Content Strategy.
  2. Publish & Promote your Blog to get Traffic.
  3. How to make money with your Blog.
  4. Frequently Asked Questions  

 Bonus: Free Infographic 

Before I get into this guide, I want to address one of the most frequently asked questions I get: how much does it cost to start a blog?

THE COST OF STARTING AND MAINTAINING A BLOG

The majority of people incorrectly believe that starting a blog would cost them thousands of dollars. They’re completely wrong there.

The cost of blogging increases just as your blog expands. It is not necessary to spend more than $100 to start a blog. However, it all depends on considerations such as the level of expertise and the size of your blog’s audience.

Unless you are a superstar in your business, your blog would have no audience if you are just starting. The expense may be broken down as follows for most people who are just starting:

  • The cost of a domain name is approx $10 per year.
  • $10/month for web hosting
  • $50 for a WordPress theme (one-time)
  • As you can see from the chart above, starting a blog does not cost more than $100.

It will cost up to $1,000 depending on the preferences and specifications. For eg, hiring a web designer to create a personalized template for your blog would set you back at least $500.

Similarly, hiring others to help you write your blog posts (such as a freelance editor or writer) would increase your continuing costs.

It does not have to cost more than $100 if you are just starting and are worried about the spending.

Remember, this is just the expense of getting the blog up and running.

Now, one thing to keep in mind is that as the scale of your blog’s audience grows, so will your blog’s operating costs.

Here’s a ballpark figure to bear in mind:

$15/month with up to 10,000 readers

Readers between 10,000 and 25,000: $15 to $40 a month

$50 – $80 a month for 25,001 – 50,000 readers

The size of your audience will increase your blog’s operating costs.

However, you shouldn’t be concerned about increasing costs because the amount of revenue you earn from your blog would grow in tandem with the size of your audience.

This guide will also show you how to make money from your blog, as promised in the introduction.

1. Pick Your Blog’s Name And Domain

This is the exciting part, where you get to choose the name and domain name for your blog.

The domain name of your blog is the name that people type into their browser to access your website/blog (for example, JohnDoe.com).

This is a crucial step because changing the name of your blog once it has gained traction can be extremely difficult.

You can choose to blog under your name if you’re starting a personal blog.

However, I do not recommend it because it limits your blog’s growth potential.

What exactly do I mean?

It will be strange and amusing for you to allow other people to write for your blog if it is called JohnDoe.com because it is your blog.

Another issue is that if you want to turn it into a real business, you won’t be able to do so. It seems strange to sell products on a personal domain name.

You can come up with a good name for your blog in a few different ways:

WHAT DO YOU WANT TO WRITE ABOUT ON YOUR BLOG?

Do you want to start your travel blog?

Do you want to offer online guitar lessons?

Or are you just getting started with your first cooking blog?

Whatever topic you choose to blog about is a strong contender for your blog’s name.

The simplest way to do this is to include your name at the start or end of your blog’s subject. Listed below are a few examples:

TimTravelsTheWorld.com is a website dedicated to Tim’s travels around the world.

GuitarLessonsWithJohn.com is a website that teaches you how to play the guitar.

NomadicMatt.com is a website dedicated to nomads.

The last one is a real blog written by Matt, a travel writer.

WHAT IS THE ADVANTAGE?

What are the advantages of your blogging topic?

Almost every time you read a blog, something happens. Information, news, how-to knowledge, or entertainment are all possibilities.

Play around with a few word combinations that include the benefit of your blog, whatever it is.

Listed below are a few examples:

ThankYourSkin.com is a skin care blog.

WellnessMama.com is a health and fitness blog for mothers.

MuscleForLife.com is a fitness and bodybuilding blog.

NomadicMatt.com is a travel blog.

SmartPassiveIncome.com is a website dedicated to generating passive income.

All five of the examples above are genuine blogs.

If you blog about products, there are advantages to giving your reader’s product reviews before they buy.

Here are a few review blogs to check out:

WebsiteHostingRating.com is a website that provides web hosting reviews.

Top 10 product reviews at 10under100.com.

WHAT ARE THE ESSENTIAL ELEMENTS OF A SUCCESSFUL NAME?

Break your blogging topic down into subtopics and consider what makes up the overall topic.

Nat Eliason, for example, named his tea blog Cup & Leaf, which aptly describes what the blog is about while also serving as a great brand name.

If you’re starting a personal finance blog, consider what terms are commonly used in the field, such as balance sheets, budgeting, and savings.

Make a list of words that are related to the topic of your blog. Then, until you’ve come up with something you like, mix and match the words.

ARE YOU STILL STRUGGLING TO COME UP WITH A GOOD NAME?

Here are some name generator tools to help you come up with a good name for your blog if you still can’t think of one:

MeshName

NameBoy

BustAName

NameSmith

These domain name generators can assist you in coming up with blog names that are also available as domain names.

ADVICE ON SELECTING THE PERFECT BLOG DOMAIN NAME:

Keep it simple: Your blog’s domain name should be as short as possible. People should be able to remember it and type it into their browser with ease.

Make it easy to remember: If your name is boring or too long, like mine, come up with a catchy and memorable blog name. NomadicMatt.com is a good example. It’s a travel blog run by Matt, an author.

Avoid names that are cool or creative: Don’t try to be cool with your domain name. Most of us don’t have a cool name, but that doesn’t mean you shouldn’t try to make your domain name sound cool. If your preferred domain name isn’t available, don’t try to replace letters with numbers or, even worse, drop characters. If JohnDoe.com isn’t available, don’t go with it.

Choose a.com domain name: Most people will not trust your website if it does not end in.com. Although there are numerous domain name extensions available, such as.io,.co,.online, and so on, none of them have the same ring to them as a.com domain. Now, keep in mind that this isn’t something to get too worked up about. If the.com version of your preferred domain name is not available, you can choose another domain extension. However, a.com domain name should be your first choice.

BEFORE SOMEONE ELSE STEALS YOUR BLOG’S DOMAIN NAME, REGISTER IT.

It’s time to register your domain name before anyone else does, now that you’ve decided on a name for your blog.

Many domain registrars, such as GoDaddy and Namecheap, provide inexpensive domain name registration.

But do you know what’s better than a bargain? A completely free domain name!

Check out my guide to getting started with Bluehost and setting up your blog.

The next move will teach you how to get a free domain name while purchasing web hosting.

2. Find a Web Hosting Provider

A web server is where every website is stored. When you visit a website, your browser establishes a connection with the web server that hosts it and retrieves the contents of the page you requested.

When someone tries to access your blog, their browser will need to establish a connection with your web server to download the content.

You’ll learn what to look for in a web host in the next section:

WHERE TO LOOK FOR SECURITY IN A WEB HOST 

In 2017, over 34,000 websites were compromised, according to Succuri. And the number is increasing year after year. If you don’t want your website to be hacked, just host it with reputable web hosts that have a solid reputation in the industry.

Speed – If the server on which your website is hosted is slow, the loading speed of your website will suffer. Remember that no one enjoys waiting for a website to load. Only host your website on servers that have been optimized for speed.

Reliability – If your website’s server goes down as soon as a prominent figure in your industry tweets about your post, you might miss out on an opportunity to expand. Established web hosts keep an eye on their servers 24 hours a day, seven days a week, and address any issues as soon as they arise.

Ease of use – A good web host should be simple to use and make installing and getting started with WordPress simple.

Support – Unless you enjoy speaking with outsourced support representatives in India who take an hour to even understand your problem, choose a web hosting provider with a strong support team.

Now, I understand that there is a lot to consider when choosing a web hosting service.

So, to save you time and eliminate this stumbling block on your way to blogging fame, I’ve narrowed the list down to just one web host.

BLUEHOST.COM BLUEHOST.COM BLUEHOST.COM

Over 2 million websites and blogs depend on it.

With a 99.99 percent uptime record, it’s safe to say that you’re in good hands.

Average load times are short.

Customer service that is friendly, knowledgeable, and responsive.

WordPress.org recommends it.

Your blog is already set up, configured, and ready to use.

A free domain name is included in the package.

Monthly rates are low (and a 30-day money-back guarantee).

Not only that, but their services are extremely dependable, and some of the world’s most well-known bloggers rely on them. Bluehost’s servers are said to host over 2 million websites.

WordPress.org also recommends Bluehost as the best web host. (WordPress is used by over 30% of all websites on the Internet.)

The best thing about Bluehost is that their plans are very affordable, particularly for those who are just getting started. Their monthly plans start at just $2.95. That is one of the best web hostings offers available.

The main reason I suggest Bluehost is that they recently introduced a new service called Blue Flash. For all new customers, it’s open.

Bluehost’s team will walk you through the entire process of launching a blog once you begin paying for a web hosting contract. They will answer any of your questions. They also provide tutorials and information to those who are just getting started.

Once you’ve signed up with Bluehost, you can use their free Blue Flash service to build a completely configured blog in seconds.

Bluehost is a great web hosting option, but if you want to compare your options, here’s a great list of some of the best Bluehost alternatives.

3. CHOOSE A BLOGGING SOFTWARE (CMS)

When you first start your blog, you’ll need to choose a blogging program (also known as a content management system or CMS). A content management system (CMS) is where you handle the website and the content that appears on it.

What CMS program you use to run your blog can determine how it functions and appears.

There are tens of thousands of CMS/blogging sites available. Some are free (for example, WordPress), while others will cost thousands of dollars a month.

While selecting CMS software may appear to be a difficult task, it is not that difficult if you understand the benefits and drawbacks of the various platforms available.

If you’re just getting started, I wouldn’t waste time comparing various blogging sites. There are far too many of them to choose from, and learning how to use them can take hours.

WordPress is the most widely used content management system on the planet (CMS). WordPress is used by 33.6 percent of all websites on the internet. If you just look at websites that use a CMS, WordPress has a market share of 60.6 percent.

WORDPRESS: WHAT IS IT AND WHY IS IT THE BEST BLOGGING PLATFORM?

WordPress is an open-source content management system that can be used by anyone. You don’t need a master’s degree in computer algorithms to use WordPress.

In minutes, you will get your blog up and running with WordPress.

You’ll need a CMS built on your website’s server if you want to run a blog on your domain name. The CMS then makes it simple for you to build and maintain the content you want to put on your website.

A content management system (CMS) such as WordPress is needed for your blog to function.

WordPress is open-source, unlike other content management systems on the market. That is to say, you are free to do whatever you want about it. The majority of CMS software has restrictions on what you can and cannot do.

The best thing about using WordPress is that it is used by over 30% of all websites on the Internet, making it one of the most popular blogging platforms available.

A group of programmers and designers supports and actively develops WordPress.

Now that you know what WordPress is, here are a few examples of why you should use it and why I enjoy it:

MADE WITH INSTRUCTIONS FOR BEGINNERS IN MIND

WordPress is made to be used by anyone from novice programmers to advanced programmers. That is to say, it is extremely simple to use, and handling it does not necessitate a great deal of expertise.

Not only that but there is a wealth of WordPress information available on the internet.

If you have a query about configuring or customizing WordPress, it’s likely been asked a hundred times before, and the response is just a Google search away.

RELIABILITY 

WordPress is a free, open-source program created by programmers all over the world. If a security flaw in the program is discovered by the community, it is patched within a day or two.

Large companies (e.g., the New York Times, BBC America, and Sony Music) use WordPress because it is the most widely used blogging site on the Internet, and some of them contribute money to help create and expand the app.

EXTENSIBILITY 

With only a few taps, the WordPress community has a plethora of plugins that can enhance the functionality of your website.

These plugins will enable you to do almost anything with your WordPress blog.

Do you want to add an e-commerce section to your blog or website? It just takes a minute or two to install the free WooCommerce plugin. (If you’re going all-in on e-commerce, Shopify is the way to go.)

Do you want a contact form for your website? It only takes a minute to install the free Contact Form 7 plugin.

Even though WordPress already has thousands of plugins, you can always employ a developer to build custom plugins for your website.

WordPress is open-source, which means you can customize it to your heart’s content.

WHY Do YOU HOST WORDPRESS ON YOUR SERVER? (AVOID WORDPRESS.COM)

You must select between WordPress.org and WordPress.com once you have chosen to use WordPress as your content management system.

Both are powered by the same WordPress program and were developed by the same company, Automattic.

The distinction between the two is that WordPress.org is the location from which you can download and install WordPress on your server.

On the other hand, WordPress.com allows you to build and host a WordPress blog on their website. It handles web hosting as well as domain registration.

I recommend hosting your WordPress blog on your server because it gives you full control over your website (also known as self-hosted WordPress or WordPress.org).

You will not be able to add custom plugins if you host your website with WordPress.com. WordPress.com only allows you to use plugins that the organisation has approved.

That means you won’t be able to install a third-party plugin until it’s been accepted by the WordPress.com team, which includes plugins you make yourself.

WordPress.org:

  • You own it because it’s open-source and free!
  • You own your website and all of its data (i.e., your site will not be shut down because it violates someone’s Terms of Service).
  • The blog design is fully customizable, with infinite plugin options and no branding.
  • Your monetization activities are fully under your influence.
  • SEO features that are extremely effective (so people can find your site on Google).
  • You can start or add a membership site or an eCommerce shop.
  • Small monthly fee (approximately $50 – $100 per year, plus web hosting).

WordPress.com:

  • Doesn’t allow you to choose your domain name (i.e. will be something like yoursite.wordpress.com).
  • If they believe your site breaches their Terms of Service, they can uninstall it at any time.
  • Has a small number of monetization options (you are not allowed to place ads on your site).
  • You can’t add plugins because it won’t let you (for email capture, SEO, and other things).
  • There isn’t much in the way of theme support, so you’re stuck with really simple designs.
  • To delete WordPress branding, you must pay a fee.
  • There is a lot of SEO and analytics functionality, but you can’t use Google Analytics.

Of course, the decision is completely yours, but if you want to get the most out of your blog, WordPress.org is the way to go when getting started.

Plus, with Bluehost’s cheap blog hosting, you can be up and running with WordPress installed and powering your site in just a few minutes after signing up, thanks to their automatic WordPress installation.

WHY Do YOU NEVER HOST YOUR BLOG ON SITES LIKE WIX OR SQUARESPACE?

Wix and Squarespace, for example, are two sites that include drag-and-drop website builders.

Although these platforms are suitable for beginners, they restrict you in some ways, and I strongly advise you to avoid them.

What is the reason for this?

Since you lose control of your website when you use apps like Wix or Squarespace to host it.

If Wix determines that your blog’s content violates their rules, they have the right to exclude you from their site and delete your blog without warning. When this happens, you will lose all of your data and content.

Wix, Weebly, and Squarespace are only a few of the sites that take power away from you.

Squarespace and Wix, for example, restrict what you can do with your website and how far you can expand it. Not to mention that they have complete control over your blog and all of its content.

This is why I advise you to stay away from WordPress.com.

HOW TO START USING WORDPRESS

Want to get started with WordPress right away but don’t know where to begin?

WP101 is a prominent WordPress video tutorial platform that has been hailed as the gold standard for WordPress video tutorials.

More than two million beginners around the world have learned how to use WordPress to build and run their website thanks to WP101 tutorials.

4. HOW TO START A BLOG (SET UP YOUR BLOG WITH BLUEHOST)

There are only two things you’ll need to get your blog up and running:

The web address of your blog is known as its domain name (mine is www.launchablog.com).

Web hosting – A server that stores your blog files and keeps them available at all times for anyone to read and search.

First, you’ll need to register a domain name for your blog, choose a blogging platform and hosting provider, and publish your blog online.

A blog hosted by Bluehost is the domain name and hosting combination I recommend to all bloggers I know. They’re easy to get started with, and there’s a money-back guarantee if things don’t go according to plan.

The next step is to choose a hosting package by pressing the green “Select” button. To begin, the basic plan is adequate, and you can always upgrade later.

It’s now time to register your domain name.

Register a domain name (which Bluehost offers for free for the first year) or use a domain name that you already own. Fill in the “I have a domain name” box if you’ve already registered a domain name that you’d like to use for this new blog.

Don’t worry, if it’s already in use, this won’t cause any problems. It’s just for Bluehost to be able to recognize your account that you’re entering here.

If you’re still undecided about a domain name, Simply choose the “Choose Later!” from the drop-down menu. ” link at the bottom of the page (this may take a minute to appear), or hover your cursor over your browser’s back button to bring up a popup.

It’s now time to build your hosting account. Choose an account plan depending on how much you want to pay in advance. Bluehost charges one, two, three, or five years in advance.

They do not accept payments monthly (hosts that do charge a lot more). As you can see, it comes to a very affordable monthly payment. Isn’t that good for your blog or website? It’s a fantastic deal.

Ignore the extras and add-ons (unless you want to get them).

The number is the sum you’ll have to pay right now. Depending on the plan you want, you won’t have to pay again for 12, 24, 36, or 60 months. Remember that there’s even a 30-day money-back guarantee.

Fill in your billing details, choose whether to pay by credit card or PayPal and check that you agree to the terms and conditions before clicking Submit.

You’ll now be taken to the confirmation page for your order. After you’ve completed your order, you’ll be prompted to create a password for your Bluehost account.

Simply select “Create your password” from the drop-down menu. An email with the order confirmation and login details will also be sent to you.

This is your Bluehost account password, not your WordPress blog login information (you’ll get that later).

The next step is for Bluehost to install WordPress and set up your blog.

Bluehost will build your blog based on your responses (keep in mind that you can always adjust things later; there are no right or wrong answers here).

Bluehost will install recommended WordPress plugins (keep in mind that improvements can always be made later; there are no correct or wrong answers here).

Install a theme, or wait until later. You can choose a free WordPress theme right away with Bluehost. I suggest that you go to the bottom of the screen and click “Skip this move.” What is the reason for this?

Since a lot of free themes aren’t changed. Hackers can take advantage of your blog’s protection if you use outdated themes. It’s not worth taking the chance.

For the time being, the pre-installed theme will suffice. Once you’re all set up and comfortable with WordPress, I suggest moving to a StudioPress theme.

You’ll be taken to your Bluehost hosting dashboard until WordPress is installed and ready to use.

This is your WordPress site’s hosting portal, through where you can access it (direct link to the site and its dashboard). Bluehost also offers premium add-ons and pro features, as well as Email & Office (premium email and productivity tools), Domains (domain name manager), and Advanced settings (cPanel).

Go to your WordPress dashboard on Bluehost. You’ll see a message at the top of the next screen showing that your site is now hosted on a temporary domain.

This is natural, so don’t be surprised if the domain (or URL) in your browser’s address bar looks strange at first or doesn’t fit the domain you typed in above.

It normally takes 2-24 hours for a free domain name to become completely registered if you registered it at the beginning. When it’s ready, Bluehost will automatically turn it in for you.

You can set it up when you’re ready whether you used an existing domain or choose a domain later. (If you’re not sure how to do it, contact Bluehost help or go here and I’ll walk you through it.)

Go ahead and get your domain name and blog hosting from Bluehost if you haven’t already, then come back and we’ll go over the next steps.

5. PICK A WORDPRESS THEME AND MAKE YOUR BLOG YOUR OWN

If you’ve decided on a blog subject, you’ll need to choose a blog design that will look good on your website and suit your niche.

Since there are thousands of themes and theme developers available, I decided to compile a list of things to look for in a theme:

HOW TO Pick THE BEST BLOG THEME

When selecting a theme for your blog, consider the following factors:

BEAUTIFUL, PROFESSIONAL DESIGN THAT SUPPORTS YOUR BLOG TOPIC

This is the most critical aspect of selecting a blog theme.

People would have a difficult time trusting you or taking you seriously if the design of your blog looks strange or does not fit the subject of your blog.

Choosing a theme with a simple, minimalist blog design is your best bet. It will put your blog’s material in the spotlight and will not annoy your followers when they are reading.

SPEED OPTIMIZATION

Most themes have a plethora of features that you would never use. These features affect the pace of your blog. If you want your blog to load quickly, just use themes that are optimized for pace.

Many WordPress themes are excluded because most theme developers do not adhere to best practises for theme design. And several themes that claim to be optimized for speed can slow down your web.

As a result, it is strongly advised that you work with a reputable theme developer.

RESPONSIVE DESIGN

The majority of themes on the market are not mobile-friendly. They look great on desktops, but they don’t work well on mobile and tablet devices. If you haven’t already guessed, the majority of people who visit your website would do so on a mobile device.

About 70% of your guests will be mobile visitors, so it makes sense to look for a theme with a responsive interface.

Sensitive design, as the name implies, responds differently to different devices and easily transitions to all screen sizes, ensuring that your website looks fantastic on all devices.

It might appear that finding a theme that has a professional design, is mobile sensitive, and is optimized for speed is an impossible task.

To make it easier for you, I suggest that you only purchase themes from one of these providers:

StudioPress – StudioPress has some of the best themes available. Their Genesis Theme system is used by some of the most common bloggers on the Internet and provides customization that goes beyond and beyond what other developers on the market can do. Their designs are ideal for bloggers.

ThemeForest – ThemeForest is not the same as StudioPress. ThemeForest, unlike StudioPress, is a WordPress theme marketplace. You can choose from thousands of different themes created by thousands of individual theme developers on ThemeForest. While ThemeForest is a marketplace, this does not imply that the quality is compromised. The single theme on ThemeForest is thoroughly tested before it is made available on their marketplace.

I recommend these two because they have extremely high expectations for all of their themes.

When you purchase a theme from either of these providers, especially StudioPress, you can be confident that you are getting the best theme for your blog.

I recommend choosing a theme that complements the subject of your blog. Even if you can’t find the perfect theme for your blog’s subject, choose something that won’t look out of place.

STUDIOPRESS THEMES ARE RECOMMENDED BY ME

I love StudioPress themes because they are based on the Genesis Framework, which makes your site faster, more stable, and SEO-friendly.

Go to the StudioPress website and look at the hundreds of Genesis themes to find one that will fit well for you.

I suggest going with one of the newer themes because they take advantage of all of WordPress’s latest features and are more likely to have the one-click demo installer enabled (more on that here below).

I’m going to show you how to use the Revolution Pro theme, which is one of the most recently released Genesis themes (and, in my opinion, one of their best-looking themes).

INSTALLING YOUR THEME

After buying a StudioPress theme, you should have two zip files: one for the Genesis theme setup and one for your child theme (e.g. Revolution Pro).

Go to Appearance > Themes on your WordPress website and click the “Add New” button at the top:

Then, press the “Upload” button and select the Genesis zip file to upload. Repeat with your child theme zip file. After you’ve uploaded your child theme, click “Activate.”

So you install and trigger the Genesis Framework first, followed by the child theme. The exact measures are as follows:

Step 1: Install the Genesis Framework

  • Log In your WordPress dashboard.
  • Go to Appearance -> Themes.
  • At the top of the page, click the Add New button.
  • At the top of the page, click the Upload Theme button.
  • Select a file by clicking the Choose File button.
  • Choose the Genesis zip file from your computer’s hard drive.
  • Select the Install Now option.
  • Then press the Activate button.

Step 2: Install the Genesis child theme

  • Log In your WordPress dashboard.
  • Go to Appearance -> Themes.
  • At the top of the page, click the Add New button.
  • At the top of the page, click the Upload Theme button.
  • Select a file by clicking the Choose File button.
  • Choose the zip file containing the child theme from your local machine.
  • Select the Install Now option.
  • Then press the Activate button.

DEMO INSTALLER IN ONE CLICK

If you purchased one of the more recent themes, you can now see the screen below. This is a one-click demo installation. It will install any plugins used on the website and update the content to fit the demo exactly.

The following StudioPress themes have been reported to include a “one-click demo installer” tool:

Revolution Pro

Monochrome Pro

Corporate Pro

Hello Pro

That’s it! You should now have a completely functional WordPress blog that fits the demo site; you can now begin customizing the content of your blog.

6. ESSENTIAL PLUGINS YOU NEED FOR YOUR WORDPRESS BLOG

While WordPress has a lot of functionality, it lacks a few key features. Mods can be used to incorporate these functions. WordPress lacks these features to remain lightweight.

It doesn’t get any simpler than this to install a WordPress plugin:

In the left-hand menu of your WordPress dashboard

Go to Plugins -> Add New

Search for the plugin you want to install

Install and activate the plugin

Here are some basic WordPress plugins I suggest you install:

CONTACT FORM 7

Any of your readers will want to contact you after reading your blog, and they will need a contact form to do so. Contact Form 7 comes in handy here.

It’s a free plugin that allows you to quickly and easily build a contact page without touching a single line of code. For the following segment, you must have this plugin installed on your blog.

 YOAST SEO

You must customize your blog for SEO if you want Google to feature it in search results. Yoast SEO provides you with the resources you need to reach the target when it comes to Search Engine Optimization (SEO).

This SEO plugin is needed if you want to be able to monitor how your website appears to Google.

 SASSY SOCIAL SHARE

Social networking allows visitors to your blog to post your posts on their social networks. You want to make it as simple as possible for people to share your content with their followers.

Sassy Social Share is a simple and lightweight social media WordPress plugin that is jam-packed with features. It supports all of the major social media platforms, and you can include buttons in post content as well as a sticky floating social menu.

 BACKUP BUDDY

If something goes wrong with your blog, you will lose all of your content. If your website is hacked or something breaks, you will lose all of your setup and hard work. This is where Backup Buddy comes in.

It produces daily backups of your WordPress account, which you can restore at any time with a single click. Have you broken something? You can return to an earlier version of your website by clicking a button.

Backup Buddy will also help you move your website from one web host to another. With a few clicks, you can quickly move your site from one server to another without breaking anything.

AKISMET 

When your blog begins to gain momentum, you will begin to receive a large amount of spam in the comments section. Hackers and spammers can leave comments on your blog to obtain a connection to their website.

Akismet scans your comments for spam and saves you hours per month by removing all of them.

 WP FASTEST CACHE

WP Fastest Cache is a free WordPress plugin that improves the loading speed of your website. If done correctly, it will cut the website’s loading time in half.

If you want your website to load quickly but don’t know anything about website design, installing this plugin is your best bet for improving website pace.

It’s very easy to use and set up. You never have to look at it again once you’ve set it up.

 WP SMUSH

If the photos you upload to your blog are not web-optimized, they will slow down your website. While you can compress and optimize images individually for the web, automating the entire image optimization process can save you hundreds of hours per month.

This is where WP Smush comes in. It compresses and optimizes all photos as they are uploaded. If your website has a lot of videos, it will get a noticeable boost. This plugin is particularly recommended if your blog contains a lot of images, such as a travel blog.

GOOGLE ANALYTICS BY MONSTERINSIGHTS

When you have a blog, you need to know how many people read it. Google Analytics is the way to go. It is a Google free application that you can install on your website by inserting a tiny JavaScript code snippet.

It enables you to evaluate your traffic and increase the conversion rates of your website. Google Analytics is needed if you want to increase the revenue of your website or simply know how many people read your most recent post.

Now, Google Analytics is a sophisticated method that can be difficult to grasp if you are just getting started.

This is where the MonsterInsights plugin comes into play. It makes it extremely simple to understand the data provided by Google Analytics directly from your WordPress dashboard.

7. CREATE MUST-HAVE PAGES FOR YOUR BLOG

A “blog” page is not needed when starting a blog. However, there are some pages that you must build on your blog.

Others are for legal purposes, and others are to make your blog more fun and likable.

ABOUT PAGE

If your readers enjoy your material, they will visit your about page. Someone who enjoys your blog may want to learn more about you. The first thing they’ll look at is your about tab (here is mine).

What you can have on your about page:

SUMMARY (WHY YOU STARTED YOUR BLOG)

We, as people, are fascinated by tales. You must tell stories if you want to connect with your readers.

The first thing you need to include in your about section is your backstory. The reason you started your blog. It is not needed to be as good as Citizen Kane.

Simply be transparent and frank about your motivation for starting the blog.

If you were frustrated by the scarcity of good personal finance knowledge, explain why.

If you write about self-help and despise something relevant to self-help, as Mark Manson does, explain why.

Take a deep breath and begin by explaining why you started your blog.

WHAT ARE YOUR BLOG POSTS ABOUT?

If you want your followers to return, you must tell them what they should expect to see on your blog. This will indicate to readers whether or not your blog is a good match for them.

Following are some examples:

Tips and tricks on Topic X in bite-sized chunks.

Opinion pieces on Topic X that have been thoroughly studied.

Interviews with key figures in the Topic X industry.

Honest product reviews in the Topic X industry.

It is entirely up to you what you write about. You are not required to imitate what those in your business are doing if you do not wish to.

It is important to mention what subjects you write about on your blog’s about page if you want to create a loyal audience.

WHY SHOULD PEOPLE READ YOUR BLOG?

What unique value can you bring to the table that others in your business do not?

This does not have to be a one-of-a-kind item. It simply needs to be something that few others in your business can provide.

For example, if you are a mommy blogger who discusses freelancing while caring for children, you should include that information on your about page.

This includes college degrees in the subject, certifications, working with someone influential in the field, awards, and so on.

Whether you have a doctorate. If you have a blog about programming and are interested in computer algorithms, now is a good time to discuss your education.

The aim is to distinguish yourself from the majority of those in your business, not all of them.

WHY PEOPLE BELIEVE IN YOU? (FUNCTIONAL)

If you have previously been featured on other blogs in your industry or been interviewed, now is the time to discuss it.

Have you been featured on websites in your field?

Have you ever spoken at a conference in your field?

Have you ever been listed in a book about your industry?

Have you ever considered writing a book?

Are you acquainted with some of the major players in your industry?

Even if you believe it is not worthy of mention, you should have as many accomplishments as possible. It will establish you as an authority, and people will trust you more as a result.

WHAT ARE YOUR PLANS FOR THE BLOG? (OPTIONAL)

What are your hopes for the future of your blog?

Make a note of them, even though they seem a little far-fetched.

I’m not talking about ridiculously unrealistic targets like “establishing a gardening colony on Mars.”

I’m referring to objectives that will help your readers in the future.

Do you want to organize a conference on your topic?

Do you want to write a book about your subject?

Do you want to start a training company based on your subject?

Do you want to create a yearly meetup group for your topic?

Mention all on this list. It will not only demonstrate to your readers that you are serious about your blog, but it will also place some healthy pressure on you to do this stuff in the future.

ADD YOUR SOCIAL MEDIA PROFILES

Visitors to your blog’s about page want to communicate with you and get to know you better.

What might be better than interacting with you on social media?

The end of your about page is an excellent place to provide links to your social media profiles.

SERVICES PAGE (OPTIONAL)

If you are a Certified Financial Planner and have a Personal Finance blog, you can use it to get hundreds of new clients for your freelance company.

When your blog begins to gain momentum, you will begin to receive several offers for your services.

Not everybody who reads your blog would want to work with you or need your assistance, however, one out of every ten people who visit your blog will want to work with you.

If you want to expand your company, you must have a services page.

You no longer have to refer to it as your services tab. You can name it “Hire Me,” “Work With Me,” or something else that indicates you provide services.

What you’ll want to include on your services page:

WHAT TYPES OF SERVICES DO YOU PROVIDE?

Duh!

It may seem self-evident, but often people fail to provide a detailed description of the services they provide as a freelancer or consultant.

If you provide Social Media Management as a business, don’t just mention it; spell out precisely what you provide.

Do you have any experience creating custom graphics for social media platforms?

Do you provide any client with a free social media audit?

Mention all of the services you provide as part of your package.

CLIENT TESTIMONIALS

If you have any client testimonials from previous projects, please include them on this list.

It will assist you in gaining the confidence of potential clients as well as making you appear more credible.

PREVIOUS WORK (PORTFOLIO)

This is where you can put your previous work whether you’re a graphic designer or a web designer.

People who look at your resources page are probably in need of them. Demonstrating your previous work demonstrates to them that you are capable of doing the job.

STUDIES With CASE STUDIES

If your job necessitates consulting (SEO, Facebook Ads, Architecture), you should have a few case studies on this list.

Every case study should detail your approach to working with clients, as well as the challenges they faced and how you helped them overcome them.

HOW MUCH DO YOU EXPECT TO BE CHARGED? (OPTIONAL)

If you state how much you charge for your services, it will assist you in weeding out any potential clients who cannot afford your services.

However, doing so will cause issues when it comes to raising your rates. If you have set an hourly or productized rate, make sure to mention it on your services page.

Don’t say how much you charge if you want to be able to raise your price with each new client.

THE NEXT Steps

What’s the first thing you do when you meet with a client?

Do you want them to send you a deposit before you even begin talking?

You can ask the client for information in the form if you need it. This is possible thanks to Contact Form 7, the plugin I requested you install.

PAGE OF CONTACT

This is a no-brainer. People must be able to reach you.

Instead of disclosing your email address, use a contact form to keep your real email address hidden from spammers and hackers.

Make it clear how often you check your email and when they should expect an answer.

OTHER LEGAL PAGES AND YOUR PRIVACY PAGE

WordPress has a simple Privacy Policy wizard that you can find under Settings > Privacy:

To create your privacy policy page, go to the bottom and click the Create Page button:

WordPress will now walk you through the contents of that page. It’s a sort of privacy policy generator that needs some feedback from your end.

Some free plugins will automatically create policy pages if you need assistance or inspiration.

Now, this isn’t legal advice, and using a tool like WordPress’s privacy policy generator isn’t the best idea. It doesn’t matter, though, if you’re just getting started.

You will want to hire a lawyer to draw your privacy and terms of service pages until your company begins to gain momentum and you start making money.

8. IDENTIFY YOUR NICHE FOR BLOGGING (DECIDE WHAT YOU WILL BLOG ABOUT)

It’s not that you won’t have success if you blog about anything and everything under the sun, but if you want to develop an audience and turn blogging into a career, you’ll need to focus on a single subject.

Multiple-topic blogs are a thing of the past. Perhaps ten years ago, you might have gotten away with not picking a blogging subject. However, this is no longer the case.

Can you recall the website About.com?

Until about 5 years ago, every time you searched something on Google, a page from About.com will appear 5 out of 10 times. However, this is no longer the case.

That website is no longer available. They created content on a wide range of topics.

There are a few blogs that are well-known despite covering multiple topics, but they are few and far between, and their success was based more on luck than on hard work.

If you want your blog to succeed, you must choose a topic and stick to it.

Here are some examples of wildly popular blogs that focus on a single subject:

Ramit Sethi’s finance blog, IWillTeachYouToBeRich.com, is one of the most popular personal finance blogs on the Internet. Ramit’s blog’s huge success can be attributed to his commitment to a single subject from the start.

Matt Kepnes’ NomadicMatt.com is a travel blog he started. He stuck with Travel Blogging from the beginning, which is why this blog is one of the best.

Geraldine DeRuiter’s Everywhereist.com is another well-known travel site. Her blog is popular because she only writes about one thing: travel.

It will be difficult to create an audience and much more difficult to make money from your blog if you do not choose a niche.

Here are three easy exercises to help you identify your goals and find a blog niche:

EXERCISE #1 WRITE DOWN YOUR GOALS 

What motivates you to start a blog?

Before you start writing posts, it’s important to set goals for yourself and your blog. You will be able to keep yourself accountable and make progress in this manner.

However, before you can describe your objectives, you must first understand why you are starting a blog in the first place.

Is it to become an expert in the field?

Is it to promote yourself or your goods or services?

Is it to meet people who share your values and passions?

Is it to make a difference in the world?

You should write down the following:

How many new people will you be able to meet with your blog?

How much will you be posting?

How much money can your blog bring in?

How much traffic do you think your blog would get?

Whatever the objectives are, make sure they’re S.M.A.R.T.

S stands for specific.

M stands for Measurable 

A stands for Attainable.

R stands for “relevance.”

T stands for time-based.

Consider the following scenario:

I aim to write three new posts per week.

By the end of the year, I want to have 100 regular visitors.

My monthly income goal is $100.

Make a list of your blogging objectives. Be practical while still being optimistic, as you will be able to modify and adjust your goals later.

EXERCISE #2 WRITE DOWN YOUR INTERESTS 

Make a list of all your interests and hobbies.

Include everything you do for fun and everything you’d like to learn someday.

Add it to your to-do list if you want to further your culinary skills in the future.

If you’re good with money, add personal finance to your to-do list.

If people compliment you on your fashion sense, fashion should be on your to-do list.

This exercise aims to generate as many ideas as possible before selecting one from the list.

And if you think no one would be interested in your ideas, write them down.

If you enjoy anything as a hobby, there is a good chance that others do as well.

EXERCISE #3: GO TO ALLTOP.COM AND TAKE A LOOK.

AllTop.com is a list of one of the Internet’s most popular websites:

They have a lot of different websites in a lot of different categories on their list.

Feel free to click on any of the category links that appeal to you and browse the list of blogs in that category for niche inspiration.

Now that you’ve compiled a list of potential blog subjects, it’s time to tackle some difficult questions to find the right niche for you.

To find the right niche, I suggest making a list of several different niches and then going through the following questions:

DO YOU CARE ABOUT THE SUBJECT OF YOUR BLOG?

The subject doesn’t need to be one that you are passionate about. It may be something you like doing as a hobby or something you’d like to learn more about.

The majority of people abandon their blogs within the first month.

Blogging is a lot of work, and if you don’t like the subject you’re writing about, you’ll give up quickly.

You will devote a significant amount of time to this blog, especially as it begins to gain momentum. Do you want to waste your time doing something you despise for the sake of making money?

Choose a subject that piques your interest.

WHY SHOULD Anyone PAY ATTENTION TO WHAT YOU HAVE TO SAY?

Even if you aren’t an expert on the subject you want to write about, there has to be a justification why people should listen to you instead of the tens of thousands of other bloggers who are discussing the same thing.

This does not have to be anything deserving of a Pulitzer Prize. It may be as easy as approaching the subject from a different perspective.

You can still set yourself apart by admitting that you are new to the topic. Everyone else who writes about your subject wants to establish themselves as an authority figure.

However, if you freely confess on your blog that you are simply sharing what you enjoy, you can easily stand out.

WHY DO YOU THINK YOU CAN ADD VALUE TO THIS TOPIC?

You must also respond to this issue.

If you just copy everyone else, you won’t have anything to blog about and no reason for people to choose you over the competition.

If you are a professional financial planner, starting a personal finance blog makes more sense than starting a gardening blog about which you do not know.

This does not imply that you must start a blog on a subject in which you are an expert. If you want your blog to be truly popular, you simply need to be able to add value to your niche.

The majority of people do not even finish one book per year. If you read just a few books on your subject, you can quickly set yourself apart from the majority of other bloggers in your niche.

BONUS: NICHE BLOG QUICKSTART KIT (TRAVEL/FOOD/FASHION/BEAUTY BLOG)

But that’s just the start. Now that you’ve built your first blog, check to see if the design of your blog matches the subject of your blog.

To do this, you need to find a theme that offers a design that fits your blog’s subject. Depending on the subject of your blog, you might even need some additional plugins.

I wanted to create fast start kits for a few common topics because there are thousands of themes and plugins. You’ll find lists of the best themes and necessary plugins for a variety of blog topics below:

What is the best way to start a travel blog?

What is the best way to start a food blog?

What is the best way to start a fashion/beauty blog?

WHAT YOU’LL Need TO START A TRAVEL BLOG

If you’re starting a travel blog, there are a few items to consider when choosing a theme. The first is that it should be made as fast as possible.

Since your blog will be image-heavy, the theme you use must be optimized for speed; otherwise, your website will load slowly.

After that, check to see if the theme is optimized for image-heavy websites. That means your theme’s layout should emphasise the pictures, and it should be designed to show full-sized images.

Here are a couple of suggestions for travel themes that suit the bill:

HOBO WORDPRESS THEME

Hobo is a sensitive travel theme that is easy to customize and looks fantastic on all screen sizes.

Almost all of the elements can be edited and customized. The best thing about this theme is how spacious and minimal the style is. It will assist you in standing out.

Responsive to the fullest extent possible.

WPBakery Page Builder is available for free.

Ready for WooCommerce.

Minimal, Clean Design.

There are over 750 different ways to customize your product.

VAGABONDS WORDPRESS THEME

Vagabonds is a stunning, professional-looking theme created specifically for travel bloggers.

It includes everything you’ll need to get started with your travel blog. It has a minimalist interface and fantastic typography styles to help you stand out from the crowd. It also includes a variety of premade page templates, such as About, Contact, and other sections, to assist you in getting started with your blog.

Responsive to the fullest extent possible.

WPBakery Page Builder is available for free.

Pre-made page templates are included.

Ready for WooCommerce.

WORDPRESS THEME FOR THE FISHING AND HUNTING CLUB

Even though it wasn’t designed for travel blogs, Fishing and Hunting Club is one of the best travel blogging themes available. This is the theme for you if you want to be able to view your travel experiences beautifully.

It has a simple, minimalist style with excellent typography. Typography and design work together to draw the reader’s attention to the text.

Responsive to the fullest extent possible.

There are a variety of layout choices.

WPBakery Page Builder is supported.

Ready for WooCommerce.

The architecture is simple and elegant.

You’ll also need the following plugin to compress the photos you upload to your blog:

Since your travel blog will be image-heavy, you’ll need to make sure the photos are web-friendly. Shortpixel Image Optimizer, also known as WP Smush, is a free plugin that allows you to do this.

Both are free and have similar features.

WHAT YOU NEED WHEN STARTING A FOOD BLOG

A food blog will be image-heavy and will need a theme that is optimized for pace. Not only that, but if you want to embed YouTube videos, you’ll need to look for an image that supports video embeds.

Finally, the design of your theme should be simple enough that it does not distract the reader from reading your blog’s material.

Here are some ideas for food blog themes that meet the criteria:

FOODIE PRO WORDPRESS THEME

Foodie Pro is a simple theme with a clean design. It’s mobile-friendly and looks fantastic on any smartphone. This is a child theme based on Genesis Framework, so you need the StudioPress Genesis Framework to use this theme.

Responsive to the fullest extent possible.

The design is simple and straightforward.

WooCommerce is supported.

LAHANNA WORDPRESS THEME

Lahanna is a food blogger-friendly theme. It’s a simple theme with a distinctive professional design that can help you stand out in your field.

It offers hundreds of interactive elements including Timer Links that start a noticeable timer for the user when they click the link. It also includes a checkbox ingredients list in the form of a to-do list.

Responsive to the fullest extent possible.

There are dozens of interactive elements in this game.

The concept is lovely and simple.

WooCommerce is fully supported.

NARYA WORDPRESS THEME

Narya has a simple design that is also mobile-friendly. On the homepage, there’s a full-screen slider. It also has six different homepage and blog layout choices to choose from.

Responsive to the fullest extent possible.

There are six different homepage and blog layout choices.

The revolution slider is available for free.

For your food blog, you’ll also need a recipe plugin:

WP Recipe Maker makes creating and embedding recipes in your posts a breeze.

It takes care of the technical structural data for SEO and helps you to build recipes without writing a single line of code.

WHERE TO GET THE SUPPORT YOU NEED TO START A FASHION OR BEAUTY BLOG

When starting a blog in the Fashion or Beauty niches, you can look for a theme with a clean design that is designed for speed and can handle image-heavy content.

For the time being, all you need to worry about is finding a theme that is tidy, minimal and makes you stand out.

Here are a few topics that are well-suited for a fashion/beauty blog to help you make an informed decision:

S.KING WORDPRESS THEME

S.King is a clean, minimal style with a professional appearance.

The best thing about this theme is that it works with most of the common resources used by skilled bloggers, including MailChimp, Visual Composer, Essential Grid, and many others.

The design of this theme is completely sensitive and looks great on any platform, regardless of screen size. This theme is completely compatible with WooCommerce, so if you ever plan to start selling your goods on your website, you can do so with ease.

That means you can start selling something on your website with only a few clicks and little effort.

Fully mobile-friendly.

The design is simple and straightforward.

Drag and drop page builder for free.

KLOE WORDPRESS THEME

Kloe is a sensitive theme for WordPress that is built for fashion and beauty blogs.

This theme is great because it has over a dozen different homepage styles to choose from. Whatever your style is, this theme will fit right in.

It’s WooCommerce-compatible, so you can start selling your products without having to switch themes. This theme has hundreds of customization choices, allowing you to change almost any aspect of the design without touching a line of code.

The architecture is fully sensitive.

There are more than a dozen different homepage blog design choices to choose from.

WooCommerce and many other common plugins are fully supported.

AUDREY WORDPRESS THEME

Audrey is a lovely theme designed specifically for fashion websites.

This theme can be easily personalized to meet your blog design needs, whether you are a blogger or an agency. It comes with a dozen professionally made pre-designed pages.

This theme is completely sensitive to mobile devices and looks fantastic on any screen size. It supports all of the most popular WordPress plugins, including WooCommerce and Visual Composer.

On all screen sizes, it looks fantastic.

Dozens of important pages, such as FAQs, are pre-designed.

The blog design is simple and straightforward.

PLUGINS RECOMMENDED

When you run a blog in the fashion/beauty niche, you’ll have a lot of photos on most of your pages. You must customize your photos for the web if you do not want your website to be slowed down by these images.

Shortpixel Image Optimizer or WP Smush are two tools I suggest.

These plugins can automatically optimize and compress any images you upload to your website, as well as any images that have already been uploaded.

What’s the best part? These plugins are both free.

9. WHAT ARE THE BEST PLACES TO GET FREE STOCK PHOTOS AND OTHER GRAPHICS FOR YOUR BLOG?

You must make your blog stand out from the crowd if you want it to be popular. The majority of lucrative niches are competitive.

If you want to stack the odds in your favour, you need to make sure your blog isn’t forgettable just like all the other blogs in your niche.

The simplest and quickest way to do this is to change the look of your blog. Your blog would stand out and be easy to remember for your followers if the design of your blog stands out in your niche.

Although the theme you choose for your blog is crucial, you should also make your content visually appealing.

The blog theme you choose will help your website’s overall design stand out, but including photos in your content will help it stand out and be remembered by your followers.

IMAGES YOU’LL Need TO RUN A BLOG

Here are a few types of photos you’ll need for your blog before we get into the tools and tips for creating images.

You might, of course, employ a graphic designer to create these photos for you. However, if you are on a tight budget or are just getting started, I strongly advise you to get your hands dirty and learn how to make these graphics on your own.

In the sections that follow, I’ll suggest some websites and tools for creating professional-looking graphics on your own.

THUMBNAILS OF BLOG POSTS

When your blog posts are posted on social media, this is what people can see. By making your content more visual, a thumbnail will help you stand out.

If you want your blog to stand out, I strongly advise you to make a blog thumbnail for all of your photographs.

Now, some bloggers like to template their blog thumbnails with elegant typography and icons.

If you’re just getting started, I suggest simply uploading a stock photo that best reflects your blog’s theme.

Use a stock photo of a person running as your thumbnail if you’re writing an article about “13 Running Tips.”

Once your blog has gained some traction, you can consider creating custom graphics to help your blog stand out.

IMAGES FROM SOCIAL MEDIA

If you want to share a quote or a suggestion with your followers on social media, you need to make sure it is well-designed and makes you stand out.

You’ll need to post a lot of content if you want to establish a presence for your blog on social media sites.

Creating “rich media” material, such as photographs and videos, is the simplest way to create content for social media.

Not only are they easy to create but they are also easy to consume and increase the odds of your audience consuming your content.

INFORMATION GRAPHICS

Infographics make it easy to communicate with your audience. A beautifully drawn graphic is much easier to read than a block of text.

Infographics will help you increase the number of people who share your content and keep them interested in it.

NOTE ON LICENSING AND USE TERMS

The majority of photos on the Internet are copyright protected and hence cannot be used without permission. It is illegal to use a picture that is not allowed for unlimited use without the author’s permission.

There are, however, several free stock images available that you can use without asking the author’s permission.

The majority of these stock images are free to use under the CC0 licence or are in the public domain. These photos can be used and edited in any way you like.

Remember that you can still purchase the rights to premium stock images. The sites mentioned in the following section allow you to purchase stock photo rights and use them legally.

Note: Always check the licence of any picture you find on the internet before using it on your site.

WHERE Do YOU GET FREE STOCK IMAGES FOR YOUR BLOG?

Stock photography used to cost thousands of dollars. Those days are long gone. On the Internet, many photographers and designers enjoy sharing their work with others in the group.

The following websites all include free photographs, with the majority of the images being licenced under the Creative Commons Zero licence. However, before you begin using any picture, make sure to check the licence.

Here are a few of my go-to stock photo sites:

PIXABAY 

Over a million free stock images, videos, diagrams, and vectors can be found on Pixabay. If you’re searching for photos for a food blog or a fitness blog, this website will help. They have a large number of image categories from which to choose.

Pixabay’s pictures are all free to use and licenced under the Creative Commons Zero licence. That means, you can download, edit, and use the photos on this site however you want.

PEXELS 

Thousands of stunning, high-resolution stock images are available for free on Pexels. You are free to download and use them in whatever way you like. Almost all of these pictures have a custom licence attached to them that allows you to use them for both personal and commercial purposes.

When using photos from this site, however, there are a few basic constraints to bear in mind. Thousands of free videos are also available on this site, all of which are allowed under the same terms as the stock images.

UNSPLASH

Hundreds of thousands of free high-resolution stock images are available on Unsplash, which you can use on your blog without asking the author’s permission.

This website has photographs of every category and industry imaginable. Images can be used for a variety of blogging niches, including fitness, beauty, fashion, travel, and more.

This site’s search engine helps you to look for photos using tags like “sad,” “interior,” “Christmas,” and so on.

STOKPIC

Every two weeks, the Stokpic team adds ten new pictures to the website. While it might not seem to be much, bear in mind that this website has been around for quite some time.

There are hundreds of free professional-looking photos to choose from on this website. The photos on this website are the nearest you can get to premium stock photography for free.

NEW AND OLD STOCK 

Are you looking for old photographs? You might find that New Old Stock is the best option for you. It has a collection of vintage photographs from the public archives. Since these photographs are so vintage, the majority of them are in the public domain and can be used without restriction, but it’s always a good idea to check the licence first.

WHEN YOU WANT TO UP YOUR GAME, USE PREMIUM STOCK PHOTO WEBSITES

If you want to stand out from the crowd, consider using premium stock photography. These royalty-free stock photographs were taken by experienced photographers. You can use a premium stock picture for both personal and commercial purposes once you purchase a licence.

I suggest the following premium stock picture sites:

ADOBE STOCK

Adobe Stock isn’t just for stock photography. They have a wide range of stock assets available, including Graphic Design Models, Videos, Video Templates, Vectors and Illustrations, and Stock Images.

The best thing about Adobe Stock is that they have monthly subscriptions that allow you to download a set number of photos for free each month. Their entry-level package, which costs $29 per month, allows you to download 10 stock images per month.

SHUTTERSTOCK

Video, Images, Diagrams, Vectors, Icons, and Music are only a few of the stock assets available on Shutterstock. This site has everything you’ll need to make your work stand out and look beautiful, no matter what kind of creative project you’re working on.

Their monthly plans start at $29/month and allow you to download 10 photos every month. They also sell prepaid packages starting at $49 for 5 videos.

ISTOCK 

iStock has been around for a long time and is now a member of GettyImages. They offer stock assets including photographs, videos, vectors, and illustrations.

They do offer monthly subscription plans, but you can also purchase credits that you can use to buy stock assets on the web.

10. CANVA CAN BE USED TO MAKE CUSTOM GRAPHICS FOR YOUR BLOG.

Canva is a free application that helps you to build professional-looking custom graphics in minutes rather than hours.

Canva is great because it doesn’t take any advanced knowledge to use.

Canva is one of the simplest resources for creating stunning templates, artwork, and graphics for your blog, whether you’re a web designer, graphic designer, or a total novice.

WHY DO I STRONGLY RECOMMEND CANVAS?

Canva is a free graphic design app geared for beginners.

It was created with beginners in mind, but that doesn’t mean it can’t be used by professionals.

Canva makes design incredibly easy for all, allowing both pros and novices to create stunning graphics in seconds.

It gives you the option of selecting from hundreds of pre-made models. You can also start from scratch and create something on your own if you’re willing to get your hands dirty.

If you’re creating a graphic on your own, you’ll need to know what size it needs to be depending on the platform.

For example, the graphic sizes needed for Instagram are vastly different from those required for Facebook, and both are vastly different from those required for blog thumbnails.

However, if you use Canva, you won’t have to think about it because they provide free models for all types of designs, which are sized according to the platform.

LET’S MAKE A THUMBNAIL FOR A BLOG (AKA HOW TO USE CANVA)

To make a blog thumbnail, go to the home screen and pick the blog banner template:

Now, from the left sidebar, choose a template for your blog thumbnail (unless you want to make one from scratch):

To pick the Text Heading after the template has loaded, press it:

To edit the text, go to the top bar and press the ungroup button:

Double-click the text to edit it, and then type in your post’s title and subtitle:

Once you’re satisfied with what you see, press the download button to save the graphic file to your computer, where you can then upload it to your blog or social media account:

You now have a better understanding of how to make custom images and graphics for your blog, but what about icons?

TO FIND ICONS, USE THE NOUN PROJECT.

It is preferable to demonstrate rather than say when attempting to explain something. “An image is worth a thousand words,” as the saying goes.

Using icons on your blog is one of the simplest ways to make it more visually pleasing. Icons can be used to explain concepts or to make headings more appealing.

You may not be able to make your icon unless you are a designer. Allow me to introduce you to The Noun Project, which will assist you in overcoming this challenge:

The Noun Project is a curated series of over 2 million icons that you can use on your blog.

The best thing about Noun Project is that all of the icons are free as long as you give credit to the icon’s maker.

The Noun Project is a curated series of over 2 million icons that you can use on your blog.

The best thing about Noun Project is that all of the icons are free as long as you give credit to the icon’s maker.

Thousands of independent artists from all over the world contributed to the icons on this platform.

Moreover, if you aren’t interested in crediting the author, you can purchase a subscription or buy credits you can redeem to download and use icons royalty-free without crediting the real author.

The annual subscription to Noun Pro is just $39 a year. Consider going pro if you’re ready to step up your blog’s icon game.

BONUS: SAVE TIME AND MONEY BY OUTSOURCING The BLOGGING TASKS.

Even the most seasoned bloggers can’t do it all by themselves. Whether you need an expert to get things done or just want to take some load off of your shoulders, you can always turn to the freelance gig economy to help you expand your blog faster.

You should, and should, recruit someone to complete these tasks for you (a.k.a. freelancers).

If you want to simply outsource a job that you despise or employ a professional to assist you in creating the best possible material, we can help.

My recommendations for where to look for freelancers to outsource sections of your blogging process are listed below.

WHAT YOU Would GET FROM AN OUTSOURCED

When it comes to blogging, there isn’t anything you can’t delegate to anyone. The only restriction is the amount of money in your bank account.

Do you dislike writing? You can employ a writer to ask you questions and then write an article based on your responses.

Are you unsure of your grammar abilities? You can employ a freelance editor to proofread your articles before they go live.

Do you have no idea how to make graphics? To build logos, banners, and infographics, you can employ a freelance web designer.

You can outsource almost anything that you don’t want to do yourself or that you want to speed up.

Here are a few things you should think about outsourcing:

WRITING CONTENT:

The majority of people aren’t authors and despise the idea of writing an essay. If you’re one of these people, you can employ a writer to create articles that are written in the same tone and voice as your own.

Even if you enjoy writing, hiring a helping hand to improve your development capability is always a good idea.

DESIGN OF GRAPHICS:

Graphic design can be enjoyable and even second nature to certain people. However, for those of us who aren’t qualified enough, hiring a specialist to do it is a brilliant idea.

A professional graphic designer can help you create everything from a basic Social Media post to a detailed infographic that summarises your blog post.

WEBSITE LAYOUT:

If your budget allows, you can consider hiring a professional to create a custom template for your about page or to redesign your blog’s design.

A professional designer will assist you in creating a template that is exclusive to you and helps you stand out from the crowd.

SMALL RESPONSIBILITIES:

As soon as possible, start outsourcing small tasks that provide a low return on your time investment.

These activities eat up the majority of your time, detract from the enjoyment of blogging, and divert your attention away from the most crucial activity in your blogging career: writing posts.

WEBSITES FOR ALL OF YOUR OUTSOURCING REQUIREMENTS

When I need assistance, I use the following three freelance marketplaces:

FIVERR.COM is a website that provides information about Fiverr.

Fiverr is a freelance platform where freelancers from all over the world sell their services for a low fee. If you need something done by a specialist but don’t want to spend a lot of money, Fiverr is a great option.

Although Fiverr is best known for packaged services, you can recruit freelancers for custom work by posting a freelance job on the website. Freelancers on the website will email you and give you a proposal after you post a job.

Fiverr has the best freelancers for you, whether you need a graphic designer or someone to handle your social media accounts for you.

The pricing on Fiverr is the best part. Almost all of the platform’s categories have premium offerings, but the majority of freelancers’ services are priced below the industry norm.

So, if you need any work done quickly, Fiverr is your best bet.

UPWORK

Upwork is a freelance platform where you can list your freelance jobs and get paid for them. Hundreds of freelancers from all over the world will give you a proposal with an offer after you post a job description.

You have the option of working with any freelancer who has sent a proposal to you. You can hire people on Upwork based on the reviews they’ve received for their previous work. This ensures that only people who are eligible for the job are hired.

The best part about Upwork is that their platform provides everything you need to work with the freelancers you recruit. Their platform includes a basic messaging system that allows you to communicate with the freelancer at any time.

They also have an escrow service, which increases trust between the two parties. The best aspect is their conflict settlement squad, which is always on hand to protect both parties interests.

FREELANCER.COM

Freelancer is somewhat similar to Upwork and operates similarly. You post a job description and then people give you proposals based on your job requirements. They have more freelancers registered on their site than any other platform on the Internet and offer a wider range of freelancers.

They have almost all of the functionality that Upwork has. The key distinction between the two websites is that Freelancers on Freelancer.com charge slightly more and are slightly more skilled. Freelancer.com is the place to go if you want high-quality jobs.

SITES TO Employ VIRTUAL ASSISTANTS (VAs)

Every day, virtual assistants will help you save hours. Small tasks like contacting other writers, posting your blog on social media, or making social media graphics aren’t worth your time.

You will free up time to focus on projects that have a much greater return on your time commitment by outsourcing them.

Here are several websites and marketplaces where you can employ virtual assistants on a freelance basis:

ZIRTUAL

Zirtual is a virtual assistant subscription program that allows you to hire and work with virtual assistants. Instead of hiring and working with individual freelancers, Zirtual allows you to post tasks on the platform, which the platform then assigns to a virtual assistant.

All of Zirtual’s virtual assistants are located in the United States and have a college education.

This platform’s virtual assistants can do everything from research to scheduling to social media management. Your Zirtual assistant will help you with everything from researching an essay to managing your social media campaign.

Zirtual bills you depending on the number of hours you work. Their monthly plans start at $398. Their basic package includes 12 hours of task time a month and one user account. You can reach out to your assistant via email, SMS, or a phone call.

The Noun Project is a curated collection of over 2 million icons that you can download and use on your blog.

The best part about Noun Project is that all the icons are available for free if you give credit to the respective creator of the icon.

The icons on this site are designed by thousands of individual designers around the world.

Moreover, if you aren’t interested in crediting the author, you can buy a subscription or buy credits you can redeem to download and use icons royalty-free without crediting the real author.

The Noun Pro subscription costs only $39 per year. If you are ready to up your icons game on your blog, then consider going pro.

BONUS: OUTSOURCE YOUR BLOGGING TASKS – SAVE TIME & MAKE MORE MONEY

Even the blogging pros can’t do it all on their own. Whether you need an expert to get something done or just want to take some load off of your shoulders, you can always turn to the freelance gig economy to help you grow your blog faster.

You can, and should if you can hire other people (a.k.a freelancers) to finish these tasks for you.

Whether you want to just outsource a task that you hate doing or you want to hire a professional who can shine his expertise to help you create the best possible content.

Below you will find my suggestions on where to look for freelancers to outsource parts of your blogging process.

 WHAT YOU CAN OUTSOURCE

When it comes to blogging, there’s not much that you can’t outsource to other people. The only limit is how much money you have in your bank account.

Don’t like writing? You can hire a writer who asks you questions and then turns your answers into an article.

Aren’t confident in your grammar skills? You can hire a freelance editor who checks your posts before they are published.

Don’t know how to create graphics? You can hire a freelance web designer to create logos, banners, infographics, etc.

You can outsource almost anything you don’t like doing yourself or want to speed up the process of.

Here are some of the things you should consider outsourcing:

CONTENT WRITING:

Most people aren’t writers and hate even the thought of writing an article. If you are one of those people, you can hire a writer who writes articles that match your writing tone and voice.

Even if you love writing, it is always a great idea to hire a helping hand to boost your production capabilities.

GRAPHIC DESIGN:

Designing graphics can be fun and can be second nature to some people. But for most of us who aren’t skilled enough, it is a great idea to hire a professional to do it.

A professional graphic designer will help you create anything from a simple Social Media post to a complex infographic that summarizes your blog post.

WEBSITE DESIGN:

Whether you need a custom design for your about page or want to overhaul your blog’s design, you should consider hiring a professional if your budget allows.

A professional designer will help you develop a design that matches your style and can help you stand out from the crowd.

SMALL TASKS:

You should start outsourcing small tasks that offer a low return on your time investment as soon as possible.

These tasks take up most of your time and suck the fun out of blogging and take your time away from the most important task in your blogging journey, writing articles.

 SITES FOR ALL YOUR OUTSOURCING NEEDS

Here are three freelance marketplaces I regularly use when I need help:

FIVERR.COM

Fiverr is a freelance marketplace where freelancers from around the world offer services for very cheap prices. If you want to get something done by a professional without breaking the bank, then Fiverr is a great choice.

Although Fiverr is famous for packaged services, you can hire freelancers for custom work by posting a freelance job posting on the website. Once you post a job, freelancers on the website can contact you and send you a proposal.

Whether you need a graphic designer or you want someone to manage your social media profiles for you, Fiverr has the right freelancers for you.

The best part about Fiverr is the pricing. Almost all the categories on the platform have premium-priced services but most services posted by freelancers are priced below the industry standard.

So, if you want to get some work done for cheap, Fiverr is the best option.

UPWORK

Upwork is a freelance marketplace where you can post job listings for your freelance jobs. Once you post a job description, hundreds of freelancers from around the world will send you a proposal with a bid.

You can choose to work with any freelancer you want from the ones who sent you a proposal. Upwork allows you to hire people based on the reviews of their past work on the platform. This makes sure that you are only hiring people who are qualified for the job.

The best part about Upwork is that their platform offers everything you need to work with the freelancers you hire. Their platform offers a simple messaging system that allows you to talk to the freelancer whenever you want.

They also offer an escrow service that adds trust for both parties involved. And the best part is their dispute resolution team that is always there to keep the interests of both parties safe.

FREELANCER.COM

Freelancer is quite similar to Upwork and works the same way. You post a job description and then people send you proposals based on your job requirements. They offer a larger selection of freelancers on their platform and have more registered freelancers than any other platform on the Internet.

They offer almost all the features Upwork has to offer. The main difference between the two platforms is that Freelancers on Freelancer.com charge a little more and are a bit more qualified. If you want the best quality work, go with Freelancer.com.

 SITES FOR HIRING VIRTUAL ASSISTANTS (VA’S)

Virtual Assistants can help you save hours every day. Small tasks like reaching out to other bloggers or sharing your blog on social media or creating graphics for social media aren’t worth your time.

By outsourcing them, you can free up your time to work on tasks that offer a much better return on your time investment.

Here are some sites and marketplaces where you can hire freelance virtual assistants:

ZIRTUAL

Zirtual is a subscription service for hiring and working with virtual assistants. With Zirtual, instead of hiring and working with individual freelancers, you post tasks on the platform and then the platform assigns them to a virtual assistant.

All the virtual assistants on Zirtual are U.S.-based and college educated.

The virtual assistants on this platform can do everything from Research to Scheduling to Social Media management. Whether you need someone to research an article or manage your social media campaign, your Zirtual assistant can get it done.

Zirtual charges you based on Hours. Their plans start at $398 per month. Their starting plan offers 12 Hours of Tasks per month and allows one user account. You can contact your assistant via email, SMS, or directly via a phone call.

UASSIST ME.

UAssist, like Zirtual, is a subscription service. They have monthly plans and charge by the number of hours worked. You’ll be asked to fill out a job description that describes your ideal virtual assistants when you sign up and begin your subscription. You can make a list of your requirements for the assistant’s skills and program knowledge.

The best thing about UAssist is that their plans are a little cheaper than other sites out there. You can hire a full-time assistant for $1600 per month who will be available 6-8 hours a day. The most significant distinction between Zirtual and UAssist is that Zirtual only employs college graduates in the United States.

PHILIPPINES OUTSOURCED

Although it is often cheaper to hire workers from third-world countries such as the Philippines and India, you get a mix of quality and cost. That isn’t to suggest that international assistants aren’t useful. They can complete almost all of the tasks that their American counterparts can.

Community and language gaps are the most significant differences. If you recruit an assistant from the Philippines on your own, you will find it difficult to communicate what you want them to do, at least at first.

Here’s where a service like Outsourced Philippines will help. They allow you to recruit and work with trained and vetted Filipino remote staff. This eliminates the need for testing and interviewing when hiring a virtual assistant from a third-world country.

SITES FOR CONTENT WRITING AND CREATION OUTSOURCING

You can hire content writers and editors on the following websites and marketplaces:

TEXTBROKER TEXTBROKER TEXTBROKER

TextBroker is a platform where you can post a job and a freelance writer will take it on and start writing your material. Textbroker has the advantage of not being a subscription service like many others on the market. There is no commitment or subscription, and you can cancel at any time.

Their website gives you access to over 100,000 checked writers in the United States. TextBroker makes getting content published as easy as posting a job request and waiting for your order to be completed.

They have over 53 thousand customers and have completed over 10 million orders for content. As it should, their pricing rises in tandem with the experience of the writers you work with. They let you post an open offer to which any of their 100,000 writers can apply.

iWRITER

iWriter is a platform that specializes in creating low-cost content. While they have some talented authors on their team, the majority of their content is just adequate. If you want the best possible material, iWriter may not be the best platform for you.

iWriter is the way to go if you want to publish a lot of content on your site quickly and don’t care about consistency. Their entry-level writers can be hired for $3.30 per 500 words. In the content writing industry, that’s about the lowest you can go.

The best thing about this service is that they will assist you with almost any form of material, such as eBooks, Kindle eBooks, Blog Posts, Articles, Press Releases, and so on.

WORDAGENTS

WordAgents, unlike the majority of other content writing sites on the Internet, only deals with American authors. This is the medium to use if you want your content written by native English speakers.

Since this platform features content written by American authors, it will cost you a little more than the others on this list to have your content produced on this platform. WordAgents could be the best option for you if you’re trying to target an audience that only responds to content written by native English speakers. They’ll assist you in producing a large amount of content in a short amount of time.

GODOT MEDIA 

Godot Media provides one-time and subscription content writing services. If you want to post high-quality content on your blog regularly, their subscription service is for you. You can get content delivered to your inbox every week with their subscription service.

Elite, Standard, Premium, and Basic are the four levels of writers available, with pricing starting at $1.6 per 100 words. As it sounds, the output varies between these stages. You can choose the Elite tier if you want access to the best content they have to offer. They also have copywriting, eBooks, and social media updates, among other services. They even do custom work if you need anything that isn’t on the list.

ARE YOU LOOKING FOR A CUSTOM DESIGN FOR YOUR BLOG?

If you want to draw people into your content and keep them coming back, you should make it more visual. Visual content is not only more digestible than plain text, but it also increases the number of social media shares you get.

99DESIGNS 

99Designs is a design marketplace where you can hold design competitions. Unlike other sites where you choose a designer, 99Designs allows you to host a contest in which designers from all over the world submit designs.

You can then choose and award your favourite template. This is the forum to use if you need custom artistic design.

You can enter a design competition for everything from business cards to logos to iOS and Android apps to website mockups and much more. You may also choose to collaborate with a specific designer on the website. On the 99Designs website, you can also collaborate with individual designers.

DESIGNCROWD 

Similar to 99Designs, DesignCrowd is a crowdsourcing site. They allow you to host a design competition in which any of the platform’s designers from around the world can participate. This boosts your imagination and enhances your chances of coming home with a concept you adore tenfold.

You will receive a full refund if you are dissatisfied with the designs you receive in the competition, so you have nothing to lose. They make design competitions for everything you can think of, like infographics, YouTube thumbnails, postcards, invitation cards, logos, website mockups, branding, and more.

PICKLE DESIGN

Design Pickle is a monthly subscription service that allows you to create unlimited graphics. You can hire a talented designer to work on your account for $370 per month. You have the option of requesting as many prototypes and modifications as you want. You will obtain the design files’ source files (PSD, AI) so that you can edit them later if desired.

Most graphics that you send have a one-day turnaround period, but it can take a little longer depending on the scope of your graphic design request. The most important thing to remember about this service is that they do not create complicated graphics. This isn’t the right service for you if you need someone to design/illustrate an informative, complex infographic.

They just create basic graphics. However, this does not rule out the possibility of using this service. When you need a lot of graphics (such as blog thumbnails, social media posts, etc.) but the quality isn’t the most important factor, Design Pickle is a great option.

WEBSITES FOR SEO OUTSOURCING

If you want Google to send free traffic to your blog, you must configure it for search engines. Now, SEO is a complex process with a lot of moving pieces.

If you’re just getting started or don’t want to spend hours a day figuring out what works and what doesn’t, outsourcing your SEO makes a lot of sense.

OUTREACHMAMA

Blogger Outreach programs are provided by OutreachMama to both large and small businesses. Their services assist you in increasing the number of connections to your website. If you just want to promote a piece of content you wrote and get some backlinks, or you want a piece of content written and promoted, their services will help.

Guest posting is also available via OutreachMama. They write a guest post for you and secure it on other websites in your niche. It allows you to gain more visibility and related backlinks in your industry. Not just that, but there’s more. They offer a lot of other services that will support you in your blogging journey including content writing and producing Skyscraper content.

THE HOTH

The Hoth provides a large number of link-building services. It would take an entire essay to list them all. Their offerings are appropriate for both new and experienced bloggers. If you only need a few links or want to create a complex connection wheel, The Hoth will help you achieve your objectives.

The Hoth has the advantage of providing both managed and self-serve link-building services. You can simply give them the keywords and anchor text you want to target when purchasing a connection building kit if you already have them. On the other hand, you can purchase their controlled packages, which include an audit of your site and specifications followed by the creation of a personalized attack plan.

To assist you in gaining backlinks to your website, The Hoth provides both a Guest Posting Service and a Blogger Outreach Service. Their blogger outreach program promotes your blog to other blogs in your niche, allowing you to obtain connections from them.

Your website is in very capable hands with The Hoth. Their business is one of the fastest-growing in the United States, and it has also made the Inc 5000 list. They also have press release services, which can help you gain a reputation.

BACKLINKO

Backlinko is a website, not a service. It’s a blog dedicated to search engine optimization. Backlinko is a fantastic free SEO resource where you can learn advanced SEO techniques and link-building tactics.

Backlinko’s founder, Brian Dean, is regarded as one of the foremost authorities on SEO and link building. Backlinko is my go-to resource for actionable SEO and content marketing advice.

11. DEVELOP A CONTENT STRATEGY FOR YOUR BLOG

Here I’m going to clarify why getting a keyword strategy is so critical, and I’ll walk you through some of the tools to help you create a content strategy for your blog.

WHY DO YOU NEED A CONTENT STRATEGY AND WHAT IS IT?

A content strategy sets out the vision for what you want to do with your content marketing/blogging activities and guides you through the daily steps you need to take.

If you want your content to work for you and deliver the results you want for your blog, you’ll need a content plan to direct you on your blogging journey.

It will assist you in making critical content development decisions. It will also assist you in determining what writing style to use and how to promote your content. Bloggers who are effective understand who their ideal reader is.

If you don’t have a marketing plan in place, you’ll spend a lot of time designing and analyzing content to see what works and what doesn’t in your niche.

DETERMINE YOUR CONTENT OBJECTIVES

You should have a target in mind when creating new blog material.

Knowing from the start what your priorities are for the content you are making will help you avoid spending your time on content that doesn’t lead to your desired goals.

You can’t write thought leadership posts about your company if you want people to buy more copies of your blog because they’ll only be read by your rivals. You want to write posts that your target audience can read.

If you want to advertise an affiliate product to your audience, writing reviews about it makes a lot of sense.

IDENTIFY YOUR ACTUAL TARGET AUDIENCE.

If you don’t know who your target audience is from the start, you’ll keep firing arrows in the dark in an attempt to brute force your way to the target.

Writing down who your target reader is is the best way to figure out who your audience is and what they want. For those who already have an understanding of who their perfect reader is, this will be a lot simpler.

Build an avatar of a person you want to attract in your mind if you’re not sure who you should be or who you’re supposed to be writing to.

After that, ask yourself questions like:

On the internet, where does this individual hang out?

What kind of material do they want to consume? Is there a video? What is a podcast? What is a blog?

What writing style would they prefer? Is it more formal or informal?

As many questions as you can think of that will help you figure out who your dream reader is. There will be no surprises when it comes to creating content for your blog in the future. You’ll have a good idea of what your ideal reader would want to learn.

You will attract the ideal reader to whom you write. So, if you want to draw college students who have recently gotten a job and are in debt, write down as much information as possible about them. What do they like doing? What are their favourite hangout spots?

The more you understand your potential reader/target audience, the easier it will be to create content that reaches the target, if not the bull’s eye.

WHAT SHOULD I BLOG ABOUT? (AKA HOW TO FIND BLOG POST TOPICS)

After you’ve determined who your dream reader is, it’s time to come up with blog post ideas that they’ll enjoy.

Here are a few methods for coming up with great blog content ideas:

USE QUORA TO FIND BURNING QUESTIONS IN YOUR NICHE QUICKLY.

If you’re unfamiliar with Quora, it’s a question-and-answer website where anyone can ask a question about any subject under the sun and anyone can answer the questions that have been answered on the site.

Quora is at the top of our list because it helps you to find questions people are wondering about or beyond your niche.

It’s as simple as writing answers to those questions on your blog until you know what questions people are asking.

Here’s an example of how to find content ideas on Quora:

Step 1: Type in your niche and choose a topic in the search box.

Step #2: Make sure to stay up to date on new questions (content ideas) by following the topic:

Step #3: Look through the questions and see which ones you can respond to:

A lot of questions asked on Quora are either too broad or not anything serious like the first question in this screenshot.

Step #4: Make a list of all the good questions you come across that you think you’ll be able to answer on your blog:

Pro Tip: When developing content for your blog based on Quora questions, make sure to read the answers to the questions while you conduct your study. It will cut your research time in half and will provide you with some interesting blog post ideas.

RESEARCH ON KEYWORDS

Keyword research is an old-school approach used by most experienced bloggers to determine what keywords (also known as search queries) people in their niche use on Google.

If you want Google to give you free traffic to your site, you must use and aim these keywords in your blog posts.

This is known as Search Engine Optimization (SEO), and it is how you get Google traffic.

Now, there’s a lot more to SEO than simply identifying and targeting keywords in your blog material, but for now, this is all you need to know.

Google Keyword Planner can help you find keywords to use on your site. It’s a free tool that can help you find keywords to use in your blog:

Step 1: Choose the Find New Keywords option from the drop-down menu.

Step #2: Type in some of your niche’s main keywords and click Get Started:

Step #3: Identify Keywords You Want To Target:

On the left side of this table, you’ll find keywords that people are searching for in your niche, along with a rough estimate of how many average monthly searches each keyword receives.

As a result, ranking for a keyword with just 100 – 500 searches is better than targeting a keyword with 10k – 50k searches. Make a list of keywords that aren’t too difficult to rank with.

You may have to scroll down a few times before you find any decent keywords to use in blog pages or blogs.

ANSWER THE PUBLIC QUESTION

Answer the public is a free tool (with a creepy man on the homepage) that allows you to find questions that people are looking for on Google.

Step 1: In the Search Box, type your main keyword and press the Get Questions button:

Step #2: To see the questions people are searching for on Google, scroll down and click the Data tab:

Step #3: Make a list of questions you think you’ll be able to answer in blog posts.

Many of the questions you’ll find in the results won’t be suitable for a blog post. Choose the best keywords you can and base your decisions on your content plan.

UBERRECOMMENDATION

Ubersuggest, a free tool from Neil Patel, lets you find long-tail keywords that are linked to your main keyword.

Simply go to Ubersuggest.com and type in your keyword:

Now scroll down to the bottom and press the View All Keywords button:

Now, based on the SD metric on the right side of the table, make a list of keywords. The lower this metric, the more likely you are to rank on the first page of Google for the keyword:

VISIT OTHER BLOGS IN YOUR SECTOR

This is one of the simplest methods for coming up with blog post ideas that will work for your website.

Step 1: Perform a Google search for the top X blogs:

Step #2: Open each blog individually and look in the sidebar for a Most Popular Posts Widget:

This blog’s most famous posts are listed below. This indicates that these papers received the most shares. If you just write posts on these things, you’ll have a better chance of hitting a home run on the first try.

12. GET TRAFFIC BY PUBLISHING AND PROMOTING YOUR BLOG POSTS

Most bloggers follow the “publish and pray” path to blogging. They believe that if they simply write excellent material, people would flock to them.

Every week, they post new blog posts in the hopes that someone will find and read them. These bloggers do not have a long-term future in the blogging world.

It’s just half the fight when you hit the publish button in your WordPress post editor. The other half of the work, or even more accurately, the most critical part of the job, is to promote your material.

The explanation that promoting content is more critical than writing great content is that, even though you’re the next Hemingway, what good is great content if no one can find it?

Make a note of this guide and refer to it if you create new material.

You must first ensure that your new post is polished for promotion before you can begin promoting it.

Writing new content is hard work. If you finish writing an article, the excitement to publish it takes over.

But there are a few things you can do before hitting the publish button.

Before I publish a new blog post, I go through the following checklist:

1. CREATE A DESCRIPTIVE AND ATTRACTIVE HEADLINE.

If the headline of your blog post does not get the reader’s attention, they will not read the rest of the material.

CoSchedule Headline Analyzer is a simple tool that you can use:

This free tool will look at your headline and give it a score:

If you scroll the page a little, you can find tips about how you can change this headline and what it will look like in various places like Google Search results, and Email Subject Line.

2. CHECK FOR MISTAKES AND FIX THEM

If you have finished writing a blog post, make sure to go over it one more time to find any mistakes and typos you may have left behind.

It can be difficult to spot your errors in material that you’ve just finished writing.

If you can afford it, hiring a proofreader is the best option. Since a proofreader did not write your content, his brain would not overlook any errors.

If you do it on your own, here are some pointers to help you find your errors:

Take a 24-hour break from your blog post: It is all new in your mind if you have just finished writing your blog post. It would be very difficult to locate your errors right now. Leaving your writing alone for 24 hours will help you forget about it. The more time you give it before editing it, the better.

Increase the font size: Changing the way text appears on your computer makes it more difficult for your brain to read and interpret the text.

Read It Out Loud: This approach can seem a little silly at first, but it will help you find a lot of errors that you would miss if you simply read your content.

Use a Spell Checker: The vast majority of spell checkers are ineffective. They work wonders some of the time and don’t work at all those times. However, make sure to spell-check your content.

3. ENSURE THAT YOUR BLOG POST FOCUSES ON A SINGLE KEYWORD

Make sure your blog post targets a keyword that people are looking for in your niche if you want to get free traffic from search engines like Google.

Check out the previous segment on discovering blog topic ideas if you don’t know how to locate keywords.

There are a few things you can look out for:

You can only use one keyword in your message. If your post is about “Best Keto Diet Books,” don’t try to hit a similar keyword like “Best Keto Diet Online Courses” in the same post.

Every post should target at least one and only one keyword.

The keyword should be used in the slug/URL of your blog post. If your blog post’s slug doesn’t have the keyword, use the alter slug button in the WordPress post editor, which is located just below the Title editor.

4. ADD SOME IMAGES TO MAKE YOUR CONTENT VISUAL

If you want to stand out in a crowded, competitive niche, you’ll need to set your blog apart from the rest.

Making the material more visual is the simplest way to do this. It will not only help you stand out from the crowd, but it will also help you entice your readers to read your material.

The easiest way to generate these pictures for your blog post is using Canva. Check out the segment at the top on how to use Canva for a guide on how to use it.

Even if you can’t make custom graphics for your blog post, include a few free stock images in the mix.

To find the best pictures for your blog post, go to the top of the guide and look at my list of the best free stock photos.

5. INCLUDE A THUMBNAIL IN YOUR BLOG POST

When your blog post is posted, people will see a thumbnail of it. The thumbnail will appear on the post or website as well.

I recommend including a thumbnail for every blog post you publish because it will help you stand out by making your content more visual.

You have two choices when it comes to making a Post Thumbnail:

With Canva, you can make a unique post thumbnail.

Use a free stock picture from Pexels or another similar website.

If you don’t have time or design skills to make a professional graphic with Canva, at the very least use a stock picture for your blog post thumbnail.

6. LINK TO RELATED BLOG POSTS ON YOUR BLOG

If this is your first entry, you can skip ahead to the next move.

Otherwise, look through your blog for a post that is similar to the one you’re about to publish and include a link to it somewhere in this blog post.

The longer people remain on your website the better, and incorporating some internal links in your blog posts is one of the easiest ways to do it.

Backlinks are an important part of SEO, and some would say that they are the most important part. When you link to other pages on your site from one page, Google understands that the pages are topically linked.

Another advantage is that if the page from which you’re linking gets a backlink, the page to which you’re linking will also benefit from the backlink.

7. Have A STRONG CALL-TO-ACTION.

It’s important to include a call to action in each of your blog posts. Someone who has just finished reading your blog post is very likely to take the action you recommend.

Be sure to mention it at the end of your blog post if you want people to join your email list or follow you on Twitter.

Each blog post will have its own set of objectives that you want to achieve with the call to action at the end. If you’re stuck for ideas, simply ask them to share the post with their Facebook or Twitter followers.

Asking for a share as a call to action at the end of your blog post will significantly increase the likelihood of the post being shared.

8. VERIFY The LINKS

There are occasions when you connect to a page on your own or another website, but the page isn’t working or you linked to the incorrect page.

Before you hit the publish button, double-check that each connection is operational.

9. PREVIEW YOUR POST BEFORE PUBLISHING IT.

There will be occasions when you publish a post and the formatting does not match the style or layout of the website.

Some paragraphs, bullet lists, or photos can appear to be in an odd position due to no fault of your own, depending on the theme you’re using. What you see in the WordPress editor will not always match what you see on the website.

So, before you hit the publish button, make sure to preview the article.

WHAT IS THE BEST WAY TO PROMOTE YOUR CONTENT?

“Publish and pray,” as I said at the outset of this section, does not work.

You’ll have to get out of your comfort zone to support your blog posts unless you’re a celebrity. I know it sounds difficult, but it doesn’t take long, and every minute you put into it will pay off.

If you’re hoping that your situation will be different and that you won’t have to waste time promoting your blog posts, here’s the deal:

According to Ahrefs, 90.88 percent of internet sites, including blog entries, receive no search traffic from Google. In other words, they are undetectable.

If you don’t want your blog posts to go unnoticed, use the following strategies to promote them:

MEDIA ON THE INTERNET

Posting your blog posts on social media seems so easy it’s stupid to even worry about it. However, you’d be shocked by how few people share their blog posts on social media.

Some people put it off until they have tens of thousands of social media followers. Don’t follow in their footsteps.

Having a social media presence is critical if you want your blog to thrive.

Even if you don’t have any followers yet, you can post on social media regularly to establish a social media presence.

GROUPS ON FACEBOOK

All has its own Facebook community. Some are private, whereas others are closely guarded secrets.

What if you could tap into this network and use it to promote your blog post?

You certainly will. It’s also quite easy.

All you have to do is go to Facebook and look for groups in your field to join.

Here’s how you do it:

Step 1: Type your niche into the search box and press the “Find” button.

You’ll find groups and pages related to your niche at the end. To see all the groups in your niche, click the See All button on top of the group’s container.

They all have at least a thousand members, as you can see. That’s a large number of people to whom you can advertise your blog posts.

Step #2: Enter All The Relevant Groups

This is a straightforward procedure. Simply press the Join button.

Most groups would need a group admin to authorize you before you can start posting. When you are allowed to post in the community, you will be notified.

When you scroll through this list of groups, don’t ignore the groups that don’t have thousands of members.

The groups with the fewest members are typically the most active and will react best to your content promotion.

Step 3: Amass Some Equity

If you’ve recently entered a forum, don’t post your blog links to it right away. Introduce yourself, respond to the questions, and get to know the other participants.

The most important thing to note is that most groups dislike spam, so adding value to the community by answering questions and then sharing links to your blog posts in the group is a good idea.

If you share your blog posts without contributing any value to the community, most groups will ban you.

FORUMS ON THE INTERNET

Forums are somewhat similar to Facebook groups. While some will claim that forums are dying, they are completely incorrect. Forums today have fewer members than they did previously, but they are more active.

These online communities will not only assist you in attracting readers to your blog, but they will also assist you in making meaningful connections, learning more about your niche, and honing your skills.

However, it’s important to note that these cultures despise spammers.

If you are thinking about posting links to your blog on the day you join, then it would be best if you didn’t join at all. Users that do not bring value to the ongoing conversations are quickly banned from forums.

If you want to receive some traffic to your blog from these forums without getting blocked, don’t forget to build up some relational equity with the other participants before you start posting about your blog.

Finding forums is simple: go to Google and type in “YOUR NICHE FORUMS”:

Do you see what I mean? The first three posts are a set of personal finance-related online forums.

Join as many sites as you can and then aim to upload your blog posts as inconspicuously as possible. Try to smuggle your connections into discussions where they would be useful.

QUESTION OF THE DAY

Quora is a website where anyone, including you, can ask a question and almost anyone, including you, can answer it.

What you should know about Quora is that it receives millions of free visits per month from Google and that it has millions of daily visitors.

Answering questions on Quora will help you establish a profile on the site, but that isn’t the point. We want to push traffic to our blog posts from Quora.

It’s also simpler than it seems.

All you have to do is respond to people’s questions and provide links to relevant blog posts on your site. However, don’t just refer to your blog posts.

Everyone can answer questions on Quora. As a result, any question on Quora has a large number of responses. If you want to be at the top of the list, you must write the best possible response.

Whether or not your answer appears at the top is determined by many variables, including the number of upvotes it receives and the number of upvotes your previous responses to other questions on the subject received.

While there hasn’t been a way to fool the algorithm, here are some pointers on how to improve your Quora Answers and make them stand out:

Make the content more expressive by using photographs. Upvotes are more likely to be provided to visual content. And the more upvotes you get, the higher your response will appear on the page.

Make the formatting more professional. No one would want to read or upvote your response if it looks like a block of text from a thousand-year-old scripture. Wherever possible, make use of bullet points and other formatting options.

Dividing the text into smaller chunks is a good idea. Big paragraphs should be avoided.

As soon as you publish it, share it. Getting any upvotes within the first few hours of posting your response will help it rise to the top of the list.

Here’s how to come up with the best questions to respond to:

Step #1: Search Your Blog’s Topic:

Step #2: Look for questions where you have a chance to win.

Most questions will be rather large and will have thousands of responses. You don’t stand a chance to answer these questions and having many views. I don’t say this to deter you.

After you’ve developed your profile, you can begin answering broad questions with multiple answers.

REDDIT 

The tagline for Reddit is “The Internet’s Homepage.” Reddit is home to over a million online groups, in case you didn’t know.

Reddit has a forum for almost all, from golf to armed guns.

Whatever your niche is, you can easily find thousands of subreddit (community) for it on Reddit.

To find subreddits relevant to your blog’s niche, go to Reddit and type your niche into the search box, then press enter:

You can see plenty of Reddit communities on the search page:

Have you noticed how many people subscribe to each of these subreddits? Two of them have millions.

Subscribe to all of the subreddits related to your niche that you may find.

Reddit is a site just like any other on the Internet.

You must first add value to the conversation if you want to promote your blog on Reddit. You run the risk of being disqualified from Reddit if you advertise your blog excessively.

Redditors, as they are known, despise advertisers and dislike self-promotion.

When you post your connection on Reddit, you may get enough traffic to cause your servers to crash, or you may only get a few visitors. The Reddit algorithm is a little strange. It will punish you at times and reward you in unpredictable ways at other times.

BLOGGERS OUTREACH 

The oldest trick in the book is blogger outreach, but no expert blogger wants to talk about it. It’s probably because it’s so successful.

You must form relationships with other bloggers in your niche if you want your blog to succeed.

The majority of professional bloggers in your niche who are currently earning thousands of dollars from their blogs have established relationships with other professional bloggers in their niche.

Building relationships can seem to be a difficult task at first. However, it isn’t that difficult.

Consider it as if you were making friends over the internet.

Any blog post you write will receive thousands of shares in no time once you establish relationships with the top bloggers in your niche. All you have to do is reach out to them.

Why would they do such a thing?

Since someone who has a big audience online needs to feed their audience consistently with great content to remain relevant.

If your industry’s bloggers don’t want their audience to forget about them, they need to share a lot of content on social media. And there’s only enough content a single individual or even a team can make.

When you ask them to share your material, granted it’s fine, you are helping them out as much as they are helping you.

The following is how it works:

Step 1: Go to Google and type in “Top X Bloggers.”

This is the most straightforward method of locating bloggers in your field. Hundreds of bloggers can easily be found this way. Make a list of every single one of these bloggers.

Step 2: Make Contact With Them

See what I mean? I informed you it would be easy. It only takes two easy steps.

After you’ve compiled a list of bloggers to email, you’ll need to contact them and request a collaboration.

I suggest sending them an email because it increases the likelihood that they will read and reply.

If you can’t find their email address, you can use the contact form on their website to contact them.

Here’s an example of an outreach email you might send (there are plenty more templates here):

Hello, [Name]

I recently discovered your blog [Blog Name]. The material is fantastic.

On the topic, I recently started my blog.

Here’s a link to a recent blog post that I think you’ll enjoy:

[Insert a link to your blog post here]

Please let me know what you think, and if you think your audience would like it, please share it with them.

Keep up the good work!

I’m your newest supporter.

[Your Full Name]

Although the example above is an email, it does not imply that you can only communicate with them via email. Sending them this email message as a Direct Message on Twitter or Facebook works just as well.

You will receive a few rejections, and there will be occasions when you will not receive an answer at all, as with everything else in life.

If you can provide them with meaning first, do so.

Simply posting a blog post from their blog on Twitter or Facebook and tagging them in it is a perfect way to get their attention before you contact them.

13. HOW TO START A MONEY MAKING BLOG (WAYS TO MONETIZE YOUR BLOG)

Bloggers can earn money in a variety of ways. Some of the most popular ways to monetize your blog are mentioned below.

Some ways of monetizing your blog are more straightforward than others. Some strategies will necessitate the acquisition of a few skills, but the benefits will be enormous.

If you’re just getting started, don’t worry about making money right away; the more effort you put into your blog, the more valuable it becomes.

AFFILIATE MARKETING 

One of the most successful and lucrative ways to monetize a blog is through affiliate marketing.

Affiliate marketing is when you are compensated for endorsing the good or service of someone else. You use an affiliate tracking link to link to a product or service. You receive a commission when someone clicks on the connection and makes a purchase.

There are thousands upon thousands of partner services to choose from. Here are a few that I think you’ll enjoy:

Amazon Associates – Get paid when visitors to your blog use your affiliate links to purchase items on Amazon.

Bluehost is the web host that I recommend, and they have one of the most well-known partner programs in the industry.

Commission Junction and ShareASale – Huge affiliate marketing networks with thousands of retailers whose goods and services you can promote on your blog.

DISPLAY ADVERTISEMENTS

One of the simplest and quickest ways to make money on your blog is to display advertisements on it. That’s just what it sounds like. You sign up for an advertising network such as Google Adsense and place their JavaScript code on the page where you want the ad to appear.

The amount of money you make from advertisements is determined by a variety of factors. One of the most crucial is how much an advertiser is willing to pay for the readers’ demographics. Expect advertisers to pay you less if the majority of your readers are from third-world countries.

If you write in an industry where it is difficult to acquire new customers and each consumer has a high value to companies, you can expect to be compensated well.

Bloggers can generate revenue through a variety of advertisement models. Here are only a few:

COST PER CLICK (CPC) 

You’ll be paying any time anyone clicks on an ad you’ve put on your website. This is known as CPC (cost per click) marketing. This is the most profitable business model. You are compensated for every click.

The amount you are paid for each click is determined by the industry in which your blog operates. You should expect to be paid well in competitive industries where the cost of attracting new customers is heavy.

You should expect a nominal $1–$2 CPC rate for most other niches with medium demand. However, if you work in a niche where consumers are easy to come by or where they don’t spend a lot of money, you might be paying even less.

The amount of money you earn from advertisements is determined by the business or niche in which you work. Some fields cost higher, while others pay less. There’s nothing you can do about it because that’s how it works.

If you’re considering CPC ads, I suggest the following two networks:

Google Adsense is the company’s publisher advertisement site. It has been around for a long time, and many professional bloggers have made a living off of it. It is one of the most trusted advertisement sites on the Internet since it is a Google business.

They have a variety of ad styles, including Responsive Ads that adjust to the size of the user’s screen. They give you complete control over the types of ads that display on your site, as well as the ability to disable individual ads if necessary. Their advertising fits in seamlessly with the architecture of your website without detracting from the user experience.

In the advertising industry, Media.net is a behemoth. They’ve been in the game for a long time and are one of the most reliable players. They have a variety of ad formats, such as Native Advertising, Contextual Ads, and, of course, Display Ads. Their advertisements are well-designed and fit in well with your content.

Unlike other ad networks, Media.net offers attractive advertising that not only looks good but also fits in with the content of your website. You must first fill out an application before you can begin viewing their advertisements on your website. Because of its application form-based elimination mechanism, this network is of high quality.

PER MILLION (THOUSAND) VIEWS COST

CPM (Cost Per Mille) is an advertising model in which you are compensated for each 1000 ad view. The amount you are paid is determined by the sector in which your blog operates. Among CPC and CPM, there are a few small distinctions. And, depending on your blog’s niche, CPC can be more profitable than CPM, or vice versa. The key is to try out all forms of advertisements.

BuySellAds is an online platform for buying and selling ad space based on impressions. It’s a website that lets you buy and sell ad space impressions in bulk. Some of the most prestigious newspapers, such as NPR and VentureBeat, have put their faith in them.

The issue with BuySellAds is that they aim to preserve the consistency of their marketplace by accepting only websites and properties that meet their high expectations. If you want to work with BuySellAds, I suggest only applying once you start gaining some traction.

SELLING DIRECTLY

Directly selling advertising to advertisers is a perfect way to generate money and maintain a positive cash flow. Selling your inventory directly is the easiest way to get paid in advance for the advertisements you feature on your website.

There are just a few options to sell the inventory directly. You can either sell your inventory to companies in your market or advertise on your blog that you are selling advertising space.

An Alert About THE LESS-KNOWN ADVERTISING NETWORKS

There are numerous advertisement networks available, but be aware that many of them are scams. It’s not unusual to hear bloggers lamenting the loss of thousands of dollars in ad revenue due to the disappearance of an ad network.

Only deal with ad networks that are well-known and trusted in the industry if you choose to go the ads road. It’s a good idea to read reviews about ad networks before placing their ads on your site.

MARKET SERVICES

Selling services relevant to your niche on your blog is a perfect way to supplement your income. While you will not make a lot of money at first, as your traffic increases, you will be able to turn your side hustle into a full-time freelance company. You might even be able to transform your freelance service into a full-time agency if your niche is large enough.

If you run a fitness blog and are a dietitian or a licenced medical practitioner, you might be able to sell a customized diet plan. You will charge for your financial advice if you have a personal finance page.

HOW DO YOU GET THE WORD OUT ABOUT YOUR SERVICES?

You’ll need to promote your service to people who read your blog once you’ve decided on a service to sell to your readers. They won’t be able to buy a service if no one knows you sell it.

Page of Services

The easiest place to start is to create a service/hire me page for your blog. Only a few items on this page are required. The most important of all is a list of services you offer, as well as a detailed description of what you provide.

I also recommend documenting your process in great detail. This will let your clients know what to expect.

A list of case studies or your portfolio may also be added to your services tab. People will want to know if you have supported other companies in the past if you are a marketing consultant.

Using a comprehensive case study of your past work to persuade potential clients that you will perform your service is a good idea. If you’re a web designer or do any kind of visual work, such as Graphic Design, this is a good place to put your portfolio.

After that, you might want to highlight other businesses in your niche with whom you’ve collaborated. Unless they’ve worked with a large company like Microsoft, most people don’t reveal who they’ve worked for.

When selling a niche service, however, displaying a list of previous clients, no matter how thin, will help establish a reputation.

Finally, on your services tab, you may want to provide pricing details. Most freelancers would rather not do so to increase their rates for each new client.

Make use of the sidebar.

You must consciously advertise the service if you want people to know that you are offering it. Placing a banner/graphic on your blog’s sidebar that connects to your services page is an easy way to do this.

It will attract attention and make sure your services page doesn’t go unread.

In your blog posts, promote your services.

Most people are afraid of coming off as spammy or too “salesy” if they advertise themselves or their services. That, however, could not be further from the facts. People tend to trust you when they read your blog regularly.

And there is no one they trust more than you when they need service in your field. As a result, advertising your service in relevant blog posts is a perfect way to land your first few clients.

PRODUCTS OF Knowledge

Knowledge Products aren’t a brand-new concept. An information product, such as an eBook or an online course, is something that sells packaged information.

There are a couple of explanations for this:

Low Initial Investment

Writing an eBook or designing an online course takes time, but it doesn’t cost much money, and if you’re willing to put in any extra effort, it won’t cost you anything at all. On the other hand, developing a software product will set you back tens of thousands of dollars.

Low Intensity

There’s no need to keep updating an information product once you’ve created it, whether it’s an online course or an eBook. While you may need to update your course material every few months, the cost of maintaining an information product is far lower than that of any other type of product.

Simple to Scale

A knowledge product is a digital product that can be duplicated indefinitely. Unlike a physical product, you don’t have to wait for a shipment from another country to arrive before you can begin selling. Without raising the production cost, you can market knowledge goods to 100 people or a million people.

Profitable

Unlike physical or software products, there are no ongoing production or maintenance costs. The costs are gone once you’ve created the knowledge commodity. After that, all you make is profit.

If you’re just getting started and have never made any money before, I suggest starting with ads and then moving on to information items once you’ve gotten your feet wet.

Now, creating and delivering an information product necessitates a wide range of skills, which can’t be covered in a single article section. And a whole book won’t be enough to cover the subject of designing and selling courses.

To get you started, here are some resources:

The Social Triggers Guide to Creating Your First Course is a step-by-step guide to creating your first course.

The 5-Step Guide to Creating The First Online Course from Foundr Magazine.

The Ultimate Guide to Creating Your First Online Course by Ramit Sethi.

MENTORING

Coaching your clients can be a very lucrative choice for making money with your blog if you run a blog in a niche where coaching is possible. Your loyal readers trust you and want to hear from the experts.

The amount of money you can make as a coach is determined by the niche you choose. If you mentor software developers on how to create complex algorithms for their businesses, for example, you can expect to earn well over $10,000 a month from only a few clients. On the other hand, if you’re a dating coach for college students, you may not be able to make much money.

14th. QUESTIONS REGULARLY ASKED ABOUT STARTING A BLOG

Almost every day, I receive emails from readers of this blog, and I am often asked the same questions. I’ll try to address as many of them as I can in the sections below.

Note: The above guide includes all of the details you’ll need to start and run a successful blog. You won’t miss out on any important details if you skip this segment or a few questions below. You can miss the questions that you don’t understand.

SO, WHAT EXACTLY IS A BLOG?

John Barger coined the word “blog” in 1997 when he dubbed his Robot Wisdom site a “weblog.”

A blog is a lot like a website. A blog, in my opinion, is a form of a website, with the only difference being that the material (or blog posts) on a blog is displayed in reverse chronological order (newer content appears first).

Another distinction is that blogs are typically updated more frequently (once a day, once a week, once a month), while the content on a website is more ‘static.’

DO I NEED TO BE A COMPUTER GEEK TO START A BLOG?

Most people believe that starting a blog necessitates advanced expertise and a significant amount of effort. In 2002, if you wanted to start a blog, you’d have to employ a web developer or know how to code. However, this is no longer the case.

It’s as easy to learn how to use WordPress as it is to learn how to use Instagram.

Granted, the more time you spend with this tool, the more choices you’ll have for the look and feel of your blog and content. Even if you’re new to the game, you can pick up the basics in just a few minutes.

You have nothing to worry about if all you want to do is write blog posts.

And if you want to do more in the future, adding more features to WordPress is easy. All you have to do now is add plugins.

WHICH WEB HOST SHOULD I CHOOSE?

There are thousands of web hosts on the Internet. Others are high-end, and others are as inexpensive as a bag of gum. The issue with most web hosts is that they fail to deliver on their promises.

What exactly does that imply?

Most shared hosting services that claim to provide unlimited bandwidth impose an unspoken limit on the number of visitors to your site. If your website receives too many visitors in a limited time, your account will be suspended by the host.

And that’s just one of the ruses used by web hosts to get you to pay a year in advance.

Choose Bluehost if you want the best services and dependability. They are the most dependable and trustworthy web host on the Internet. They host the websites of some well-known bloggers.

Another fantastic feature of Bluehost is its Blue Flash service, which allows you to begin blogging in minutes without any technical knowledge. In less than 5 minutes, you will get your blog installed and configured by filling out a few form fields and clicking a few buttons.

Can I WORK WITH A MARKETING AGENCY TO EXPAND MY BLOG?

Whoa whoa slow down!

The majority of newcomers make the mistake of attempting to do it all at once.

If this is your first blog, I suggest treating it as a side hobby project until you gain some traction.

Thousands of dollars spent on ads per month isn’t worth it if you haven’t worked out how you’ll make money or even if you can make money in your blog’s niche.

IS A VPS BETTER THAN SHARED HOSTING?

Yes, but if you’re just getting started, I suggest using a shared hosting service like Bluehost.

For your website, a Virtual Private Server (VPS) provides you with a virtualized semi-dedicated server. It’s as if you’re having a tiny piece of a larger pie. Shared hosting provides you with a tiny piece of the pie. A dedicated server, on the other hand, is the equivalent to purchasing a whole pie.

The larger your slice of the pie, the more visitors your website can accommodate. When you’re just getting started, you’ll probably only get a few thousand visitors per month, so shared hosting will suffice. However, as your website’s audience increases, more server resources will be required (a bigger piece of the pie.)

DO I Still NEED TO BACKUP MY WEBSITE REGULARLY?

I’m sure you’ve heard of Murphy’s rule. “Anything that can go wrong would go wrong,” as the saying goes.

How can you repair it if you make a change to your website’s design and break something that locks you out of the system? You’d be shocked how often this occurs among bloggers.

Or worse, what would you do if your website gets hacked?

All of the content you spent hours making will simply vanish.

Daily backups come in handy in this situation.

Have you broken your website while attempting to change the colour settings? Only revert your site to an older backup.

Check out the section on suggested plugins for my backup plugin recommendations.

HOW DO I EARN MONEY BY Being A BLOGGER?

The hard truth is that most bloggers do not make enough money from their blogs to change their lives. But trust me when I say that it is possible.

Three things need to happen for you to become a blogger and get paid.

To begin, you must first build a blog (duh!).

Second, you must monetize your blog. Affiliate marketing, display advertising, and selling your own physical or digital goods are some of the easiest ways to make money from blogging.

The third (and most difficult) step is to increase the number of visitors to your blog. Your blog requires traffic, and your visitors must click on advertisements, sign up via affiliate links, and purchase your goods in order for your blog to make money and for you to be paid as a blogger.

HOW MUCH MONEY Will I REALISTICALLY MAKE FROM MY BLOG?

With a blog, the amount of money you will make is nearly limitless. When bloggers like Ramit Sethi launch a new online course, they can make millions of dollars in a week.

And there are writers like Tim Ferriss, who use blogging to publish their books, breaking the internet.

But, contrary to popular belief, I am not a genius like Ramit Sethi or Tim Ferriss.

Of course, these are outliers, but earning thousands of dollars from a blog is a popular occurrence in the blogging world.

While you will not make your first million in your first year of blogging, as your blog gains momentum, you will transform it into a company, and as your blog grows, so will your income.

SHOULD I START A FREE BLOG WITH WIX, WEEBLY, BLOGGER, OR SQUARESPACE?

You might consider starting a free blog on a platform like Wix if you want to start a blog. On the Internet, there are numerous blogging platforms that allow you to start a blog for free.

Here are some of the reasons why I don’t think it’s a good idea:

No customization or difficulty to customize: Most free platforms offer little to no customization options. They lock it behind a paywall. If you want to customize more than just the name of your blog, you need to pay up.

If your website goes down, blogging sites will have little (if any) support. If you want access to help, most will ask you to upgrade your account.

They place advertisements on your blog: It’s not uncommon for free blogging sites to show advertisements on your blog. You’ll need to update your account to get rid of these commercials.

If you want to make money, you’ll need to upgrade: If you want to make money blogging on a free platform, you must first pay before they will allow you to place your own advertisements on the site.

Later on, switching to a different platform would cost a lot of money: You’ll want to add more features to your blog or just have more control over it until it begins to gain momentum. When you switch a website from a free platform to WordPress on a shared host, it will cost you a lot of money because you would have to pay a developer to do so.

Your blog and all of its material can be deleted at any time through a free blog platform: You have absolutely no influence over the data on your website if you use a platform that you don’t own. If you inadvertently breach any of their terms, they have the right to terminate your account and delete your data at any time and without warning.

Lack of control: If you ever want to extend your website and maybe add an ecommerce feature to it, you won’t be able to on a free platform. Installing a plugin in WordPress, on the other hand, is as simple as pressing a few keys.

HOW MUCH TIME WILL IT TAKE BEFORE I START SEEING Some MONEY FROM MY BLOG?

Blogging is a time-consuming and challenging task. If you want your blog to succeed, you’ll need to put in a lot of effort for at least a few months. When your blog begins to gain momentum, it spreads like a snowball downhill.

It also depends on how you want to make money from your blog. If you wish to create an information product, you must first develop an audience, and then devote time and effort to the actual creation of the information product.

And if you plan to hire a freelancer to create your information product, you’ll still have to wait until it’s ready to sell.

If you want to make money from advertising, on the other hand, you’ll have to wait for an Ad Network to authorize your website. Small websites with little traffic are usually rejected by most ad networks.

So, before you can apply to an ad network to make money, you must first work on your blog. Don’t get discouraged if you’re rejected by a few ad networks. Every blogger has experienced this.

WHAT IF I CAN’T DECIDE WHAT TO WRITE ABOUT ON MY BLOG?

Blogging can be a perfect way to learn new skills or build on old ones. If you’re a web designer who blogs about web design tips and tricks, you’ll be able to learn new things and develop your skills even faster. And if you do it correctly, you could even create an audience for your blog.

Even if your first blog fails, you will have learned how to build a blog and will have to knowledge to make the next blog successful. It is preferable to fail and learn than to never begin.

WHAT IS THE DIFFERENCE BETWEEN PAGES AND POSTS?

Inherently, there isn’t much of a difference between a post and a page. Posts and pages are technically the same things. The most significant distinction between the two is how and where they are displayed.

Any post that you publish on your website will be shown on the blogroll blog page/homepage of your website automatically. On the other side, pages aren’t shown to the customer unless you connect to them.

That is, if you create a page on your website called Top Secret Page and don’t connect to it from any other pages on your site, no one will be able to find it.

If you want people to be able to find a page you make, you must connect to it from somewhere on your website. The majority of the time, you’ll connect to your pages from your website’s header menu or sidebar.

However, there isn’t much of a difference in how a website and a post are viewed by search engines. Both your posts and pages are considered pages on your website by Google.

As a result, it makes no difference whether you use posts or websites. However, I suggest that you keep it simple and use posts and pages the way they were intended.

DO I NEED TO HIRE A WEB DESIGNER?

Hiring a designer could be a smart idea for you if you’re taking up blogging as a long-term project and don’t mind putting in some effort.

If you’re just getting started and want to learn how to start a blog as a side hobby or aren’t sure if you can afford to hire a designer, I suggest purchasing a premium theme rather than hiring one.

WHAT SHOULD I CHOOSE: A FREE OR PREMIUM THEME?

Using a free theme on your blog may seem like a good idea when you’re first starting out, but the main problem with free themes is that if and when you move to a new (premium) theme in the future, you’ll lose all of your customizations and your website may break.

The following are the main distinctions between a free and a premium theme:

Free Theme:

Help: Free themes are normally created by individual writers who don’t have enough time to respond to support requests every day, so they don’t. As a result, most of them don’t respond to support requests at all.

Customization Options: Most free themes are rushed and don’t come with many (if any) customization options.

Authors of free themes cannot afford to spend time thoroughly checking their themes’ consistency. As a result, their themes may not be as stable as those purchased from reputable theme studios.

Premium Theme:

Support: When you purchase a premium theme from a reputable theme studio, you will receive direct support from the theme’s creators. For their premium themes, most theme studios have at least a year of free service.

Premium themes come with hundreds of customization options to help you customize almost every aspect of your site’s design. Most premium themes include premium page builder plugins, which let you customize the look of your website with just a few clicks.

Popular theme studios recruit the best coders they can find and invest in the security testing of their themes. They also make every effort to patch security flaws as soon as they are discovered.

I suggest that you begin with a Premium Theme so you can rest assured that if something goes wrong, you will be able to contact the support team at any time.

WHAT Do I DO IF EXTREMELY EXTREMELY EXTREMELY EXTREMELY EXTREMELY E

However, certain errors may require professional assistance and if you are not a web developer, you will find it difficult to correct errors on your website.

Here are a few resources that can assist you:

Please contact the theme/creator: plugin’s If the errors started occurring after you installed a new theme or plugin, the only thing you can do is uninstall it and search for an alternative on Google. If you bought the plugin, you can contact the developer and ask for assistance. (Another justification to use a premium theme is that you will receive support.)

WP Curve is a monthly subscription service that promises to address all of your WordPress issues for a small fee. Having a WP Curve subscription is at least 5 times more expensive than hiring a developer. They will assist you in resolving minor problems and making minor improvements to your website. On all of their plans, they make unlimited small job requests.

Fiverr is a service marketplace where anyone can sell their services for $5. It began as a website that offered low-cost services for $5. Although Fiverr now allows freelancers to charge much more than the initial $5, you can easily find low-cost freelancers on this site who are willing to help you solve your problems.

When serious business owners need to employ a freelancer, they go to Upwork. Upwork will help you find the right freelancer on a budget, whether you need a design redesign or just need your WordPress site fixed. That, I suppose, is the best thing about Upwork.

HOW LONG Until THE FREE SEO TRAFFIC BEGINS?

The amount of traffic you will get from Google or any other search engine is determined by a variety of factors outside your control.

If you’re just getting started, it’ll probably take a few months before you see any search engine traffic. It takes at least 6 months for most websites to appear in Google search results.

SEO experts call this phenomenon the Sandbox effect. However, this does not imply that the website would take six months to gain traction. Some websites begin to receive traffic as early as the second month.

It will also be determined by the number of backlinks your site has. If your website does not have any backlinks, Google will give it a lower ranking than other websites.

When a website links out to your blog, it serves as a confidence signal to Google. It is the equivalent of the website asking Google that your website should be trusted.

HOW TO GET YOUR DOMAIN TO WORK WITH BLUEHOST?

Did you want a new domain when you signed up with Bluehost? If that’s the case, look in your inbox for the domain activation text. To complete the activation process, click the button in the email.

Have you decided to use a pre-existing domain? Go to where the domain is registered (e.g. GoDaddy or Namecheap) and update the nameservers for the domain to:

ns1.bluehost.com is the first name server.

ns2.bluehost.com is the second name server.

If you’re not sure how to do it, contact Bluehost and they’ll walk you through the process.

When you signed up with Bluehost, did you want to have your domain later? The value of a free domain name was then credited to your account.

When you’re ready, log in to your Bluehost account and go to the “Domains” section, where you can search for the domain you want.

The domain will be identified in your account’s “Domains” section until it has been registered.

In the right-hand side panel of the page under the tab titled “Main” scroll down to “cPanel type” and press “Assign”.

Your blog will now be changed to use a new domain name. Please keep in mind that this procedure will take up to 4 hours.

HOW DO YOU GET BACK INTO WORDPRESS AFTER LOGGING OUT?

Type your domain name (or temporary domain name) + wp-admin into your web browser to access your WordPress blog login page.

If your domain is wordpressblog.org, for example, you can go to https://wordpressblog.org/wp-admin/ to access your WordPress login page.

If you forget your WordPress login username and password, you will find them in the welcome email you received after setting up your blog. Alternatively, you can access WordPress by logging into your Bluehost account first.

HOW DO YOU START USING WORDPRESS AS A BEGINNER?

YouTube is an excellent platform for learning WordPress, in my opinion. Bluehost’s YouTube channel is jam-packed with excellent video tutorials aimed at complete beginners.

WP101 is a good substitute. More than two million beginners have learned how to use WordPress thanks to their simple video tutorials.

STEP-BY-STEP GUIDE TO STARTING A BLOG

Step 1: Choose a name for your blog and a domain name for it.

The first step is to choose a name for your blog and register a domain name for it. The domain name is the Internet address for your site. This is the exciting part, where you get to choose the name and domain name for your blog.

Step 2: Locate a reputable web hosting company.

The next move is to purchase web hosting from a web hosting company. For a small fee, web hosting companies simply provide you with some space on their server for your blog. WordPress is pre-installed, configured, and ready to use on Bluehost’s web hosting plans.

Step 3: Choose a blogging platform (WordPress)

When you first start your blog, you’ll need to choose a blogging program (also known as a content management system, or CMS). WordPress is the most common and recommended blogging app.

Step 4: Build a blog on Bluehost.

Learn how to set up your blog with Bluehost, from signing up and building an account to having WordPress loaded, configured, and ready to go automatically.

Step 5: Pick a theme for your WordPress site.

The following move is to choose a WordPress theme. When selecting a theme, go with one that has a simple design with little or no distracting elements, and one that is optimized for pace.

Step 6: Install essential WordPress plugins

WordPress plugins are add-ons that can be installed on your blog to enhance its functionality. You’ll need to install a few plugins, including contact form plugins, protection, pace, and backup plugins, as well as SEO and social media plugins.

Step 7: Create the essential pages for your blog.

There are some pages on your blog that you simply must create; some are required for legal purposes, while others are required to make your blog more user-friendly and shareable.

Step 8: Find your blogging niche

Choosing a niche is one of the toughest aspects of starting a blog. Your ideal perfect niche is a combination of selecting a niche you are passionate about, have expertise about, is a niche that can produce an income, and is a niche that is common and what users need.

Step 9: Use free stock images and graphics

Using free stock photos and graphics will help your content to stand out and make your blog more memorable for your readers. And you want to make sure your blog stands out from the rest of the blogs in your niche.

Step 10: Create a content plan for your blog.

The content plan for your blog sets out the vision for what you want to do with your content marketing/blogging activities and guides you through the next steps.

Step 11: To increase traffic to your site, publish and promote it.

In the blogging world, “build it and they will come” isn’t enough. To promote your blog’s content, you must go where your target readers are. It is not enough to simply write and publish excellent content; you must also promote it.

Step 12: Figure out how to monetize your blog.

The final move is to figure out how to monetize your blog. You will make more money if you put more time and effort into your blog. Your blog is a company in and of itself. It’s a plus.

BONUS: HOW TO START A BLOG [INFOGRAPHIC]

An infographic summarizing how to launch a blog can be found here (opens in a new window). The embed code given in the box below the picture can be used to share the infographic on your website.

WRAP UP

If you’re reading this, so kudos to you!

You are one of the few people who completes what they begin.

Now that you know how to start a blog, you probably have a lot of questions going on in your head about how you can broaden your blog and transform it into a company or whether you can write a book or build an online course.

STOP !

You shouldn’t be concerned with these issues just yet.

Everything I want you to talk about right now is setting up your blog on Bluehost.com.

P.S. Black Friday is approaching, and there are some great Black Friday web hosting, WordPress, and blogging offers to be had.

Take things slowly and steadily, and you’ll be a successful blogger in no time.

For the time being, bookmark this blog post and return to it if you need to review the fundamentals of blogging. Also, please share this article with your colleagues. Blogging is more fun when you can have your colleagues.

Simply contact me if you get stuck or have any questions about how to launch a blog in 2021, and I will directly respond to your comment.

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